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  1. #1
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool coke & pepsi bottler see US sales fall...

    we sort of already knew this, but here are the numbers.
    Coke, Pepsi bottlers see sales fall | Reuters

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Things aren't looking too good all around. Even vitaminwater sales have slumped, and that band was on a tear for a good many years.

    Someone's crystal ball has predicted the numbers will be flat for next year, which would be a positive given the declines we've been seeing over the past few years.

    It's interesting that numbers fell again, given the amount of promotional activity we've been seeing this year, even during off-holiday weeks and also during holidays where soda wasn't typically aggressively promoted, like Halloween. I think this is an isolated thing (but I could be wrong, I just haven't been in any other stores to confirm/deny), but the Pepsi distributor we compete against in our area is running PepsiCo brand 12 packs (no Crush or Dr Pepper) for $1.98 for the two weeks leading up to Halloween in our four Wal-Marts. I've seen quite a few people buying a whole cartfull, and I'm sure it's happening just as much when I'm not there. I'm not sure of the logic behind it - they must need numbers, because there sure isn't any profit there.

  3. #3
    Join Date
    Dec 2006
    Location
    Thomasville, NC
    Posts
    444

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    I wonder if all soft drink sales are down, or if it's just sales of the major brands. I would guess that in these tight economic times, more and more people are either buying the major brands that are on sale or buying the cheaper store brand sodas.

  4. #4
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    Quote Originally Posted by CitrusCola View Post
    I wonder if all soft drink sales are down, or if it's just sales of the major brands. I would guess that in these tight economic times, more and more people are either buying the major brands that are on sale or buying the cheaper store brand sodas.
    that's a good point. store brands might've actually seen an uptick.

  5. #5
    Join Date
    Oct 2003
    Location
    Richmond VA
    Posts
    270

    Default

    I was suprised to see CCE down 10% in the US. That's pretty steep.

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