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  1. #1
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default Coke Zero and Avatar

    No holiday graphics for Coke Zero this year, they've instead partnered with the new James Cameron movie Avatar (due out 12/18).

    We started getting the promotional 12 packs yesterday, with the promotional cans inside. There will be a contest at mycokerewards.com, but I don't think it's there yet.

    Coke Zero Immerses Itself in 'Avatar'

    That's a Brandweek article about the partnership, which also includes the website AVTR: Future Artifacts from the World of Pandora which was developed by Coke and the studio and filmmakers.

    Here's a shot of the 12 pack wraps:


  2. #2
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    Holiday packaging is always nice, but this Avatar promo looks like it might be pretty big.

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