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Thread: RBNA info

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  1. #1
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Default RBNA info

    Here is a quote by Selim Chidiac, CEO of RBNA:
    "Bottlers selling hundreds of sku's will not in the long term make our competitors more successful compared to our focus and dedicated DSD distributors," he said. At conclusion of interview he declared: "Fighting with Coke and Pepsi is fun! We're the underdog. We're faster. It's our competitive advantage."

    I wished he would clarify what they are faster at? Is it roll outs of new flavors? New packages? New products?

    This guy is in total denial of his companies imminent fall from the # 1 position.
    He also states that "flavors are overrated" and come in 4th when consumers make decisions on drinks. The first 3 are 1. Conventional Energy Drink or Shot or Sugar Free 2. What brand to purchase and 3. what package to buy ( single, 4 pack, etc).

    So if Flavors have no impact why are companies that offer multiple flavors encroaching on RB's market share?
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