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Thread: Shock Coffee

  1. #1
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Default Shock Coffee

    My company is looking at this product for our convenience division. Curious who has experience with this brand. Comments appreceiated!

  2. #2
    Join Date
    May 2007
    Location
    Kemah, Texas
    Posts
    538

    Default ok

    From a business stand point I have no experience but from personal experience they make some really good drinks. I had some extra sample and I had to fight off friends and family because everyone wanted them.
    banned

  3. #3
    Join Date
    Mar 2008
    Posts
    12

    Default

    if you take on, do not put it in the energy door; it will die. it needs to go in the dairy door with starbucks and monster java and others to have a chance. it was in the midwest 4 years ago. can't find it anymore.

  4. #4
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Default

    scum1...waiting on samples myself......will keep them hidden from the staff!

    jenks....thanks for the heads up on placement!

  5. #5
    Join Date
    Sep 2007
    Location
    Atlanta
    Posts
    24

    Default the dairy cooler

    Quote Originally Posted by jenks View Post
    if you take on, do not put it in the energy door; it will die. it needs to go in the dairy door with starbucks and monster java and others to have a chance. it was in the midwest 4 years ago. can't find it anymore.
    This is a true statement. I co-founded a rtd coffee company, so I can speak to this. For one, you'll never get halfway decent placement if you're trying to get it in the energy cooler. There is no space, and if there is, you'll be on the bottom shelf. In the dairy cooler, it's much easier to get a few glides at eye level, as the rtd coffee competition is much more limited. Granted, the traffic to the energy cooler is probably 10x higher than the traffic to the dairy cooler, but this doesn't matter if your product is placed on the bottom row.

    As for it being in the midwest 4 years ago, I'm not surprised you can't find it anymore. The rtd coffee market is just now starting to wake up - 4 years ago it was virtually nonexistent, especially in the midwest. That, and I can't figure out how (without millions to spend) any small beverage company can quickly expand out of their core area and expect to do well in a place where they have no brand awareness, no feet on the street, and nobody to make sure the product is merchandised and in stock. Not trying to be cynical, just think that as a small beverage company you've got to walk before you can run.

    If any of you would like to try a few samples of my drink, the Whynatte Latte, send me a message and I'll mail you out a few. We're in about 250 on-premise accounts and 500 off-premise accounts in GA. Definitely staying busy.

  6. #6
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Default

    Whynatte,

    Who distributes your brand in GA?

  7. #7
    Join Date
    Sep 2007
    Location
    Atlanta
    Posts
    24

    Default

    Quote Originally Posted by boodoo View Post
    Whynatte,

    Who distributes your brand in GA?
    United Distributors.

  8. #8
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Default

    Whynatte,

    What are your average case sales/month/store?

  9. #9
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Default

    Does this poster really think that this is the best way to solicit business?

  10. #10
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Default

    Bevnet moderators need to delete all the posts.
    Whether you think can or think you can\'t, you\'re probably right!

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