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  1. #1
    Join Date
    Sep 2007
    Location
    Atlanta
    Posts
    24

    Default The RTD Coffee Category

    What are your thoughts on the RTD coffee category? You foresee more, less, or the same cooler space being allocated to this category over the next 12 months? Do you think that RTD coffee is pulling in new customers from those that have been drinking energy drinks, converts from hot coffee, or from a different category altogether?

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