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Thread: Vault

  1. #1

    Default Vault

    I think Vault is out. I heard today that it's we are switching to Mello Yello. We are currently out of stock for 20 oz vault in the warehouse. I'm in the New England region. I'm not sure if this is a national thing.

    Mello Yello will arrive in our facility 4-5-10 i believe. This is the first time i will be delivering it and i've worked for coke for 10 years. So if you are in the Boston area and like the drink you will start seeing it around everywhere.
    Last edited by cokeman19; 03-10-2010 at 08:38 PM.

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    No, Vault will remain in the Mid-Atlantic and South, not sure about the rest of the country. But in Maryland we're only keeping 20oz.

  3. #3
    Join Date
    Jan 2010
    Posts
    23

    Default

    Whew...Vault is the only thing that keeps me going when I have to work in receiving (up at 3am) or hanging tags Tuesday nights (sometimes 8pm-6am). I already have to drive 100 miles to get it since my dumb butt moved to an area where it's not sold.

  4. #4
    Join Date
    Feb 2010
    Location
    Long Island, NY
    Posts
    102

    Default

    Strange how I've only found Vault in one store around here. Today they had the camo cans which is kinda strange since there aren't any real national holidays around here...

  5. #5
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Default

    This is so confusing.....Just a 2-3 years ago there was a lot of people on this board saying that VAULT was the next big ED/Soda Hybrid and was going to be changing the way the Beverage Aisle is set. Mt Dew was finally going to meet its match! RB was getting a run for its money!
    What happened!?
    LOL
    Whether you think can or think you can\'t, you\'re probably right!

  6. #6
    Join Date
    Jan 2008
    Location
    Hampton Roads, VA
    Posts
    644

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    Greg it couldn't possibly be all that "hype" could it? nahhhh ....haha..obviously some people overlook the track record of companies in that regard. Why Pepsi made MDX mountain dew though to help "combat" vault was funny though..

  7. #7
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default

    Some fun memories of those discussions:

    Quote Originally Posted by Dewman1979 View Post
    Exactly. Coke still has yet to can their Red flavor, nor have they tried to do limited time flavors like their competitor does. It's only a matter of time until they go back to Mellow Yellow....again.
    Quote Originally Posted by amyers View Post
    VAULT Zero hasn't been doing as well as other VAULT brands but Coke is still very dedicated to doing what they can to make the brand last.
    Quote Originally Posted by amyers View Post
    VAULT isn't scared, tell's Mountain Dew to bring it on!....

    Quote Originally Posted by popologist View Post
    after it's initial push a year ago, i hardly ever see it anymore.

    granted, i live in NYC where shelf space is limited, so i don't see a lot of things most of you probably see.

    what's the word on vault? is it still selling or has it flopped? does coke even advertise for it anymore?
    Quote Originally Posted by amyers View Post
    Ughh..

    No, VAULT hasn't flopped and nor will it flop. It's a great product and personally here in GA - I think it sells very well. Also, no, it doesn't have the same exposure that Mountain Dew has, it's been around for ages - but VAULT is a very young products, it's only 3 years old and it continues to get older and I have faith that it will not follow the path of other products like Coke Blak, etc.

    Back in July 2006, just a year after it came out here in market testing, it was huge - it was growing more and more each day. Fact (about our market from July 2006):

    * VAULT is the 7th highest volume SKU in any Coca-Cola product packaging (including 20oz, 2-liters, 6-packs, 12-packs, 18-packs, etc.)
    * VAULT is the 4th highest volume SKU of any 20oz Coca-Cola product packaging.
    * Coca-Cola Bottling Co. Consolidated of Columbus, GA has sold over 61,000+ cases of 20oz (1,464,000 packages) since inception (late last year).
    * Coca-Cola Bottling Co. Consolidated of Columbus, GA sells over 5,000+ cases (120,000 packages) each month, with a steady growth rate.

    CCBCC does this by not only introducing a product but standing behind the product like other bottlers might not. If you live somewhere that doesn't have an increased amount of VAULT, well - you either (a) live in a strong MD market (b) your bottler doesn't care to promote it, all they care about is getting the product out there and leaving.

    I can say personally that CCBCC stands behind VAULT 100% and will never leave post, they have VAULT ads on the back of every side-loader truck, they run billboard ads every single month, they have a fleet of CXT trucks owned and operated by them that travel to each state every week and promote their products, they run 99 cent promotions in all markets almost every month (if not lower), they have VAULT vending machines all over town, they produce promotional packaging such as 24oz bottles, 16oz cans, 18pk cans, etc, and look.. it's a success because they believe in it.

    Of course, some of you will have the natural reply "Yeah, well - it's just selling well in your neighborhood" but I'm not talking about my neighborhood, CCBCC in all their territories are selling VAULT like crazy. In the long run, we'll see how this plays out.

    --amyers
    Quote Originally Posted by popologist View Post
    as someone else pointed out, coke often gives new products a big push in the beginning and then soon abandons them.

    coke zero is the one recent exception... and they just got lucky on that one... because it tastes so good and it spread by good word-of-mouth.

    if coke really wants to take on mt dew, they're going to have to commit for years and years. so far, they don't seem that interested in doing that. when's the last time you saw a vault commercial?

  8. #8
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

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    LOL The song with this phrase comes to mind:
    " I've got high hope,like apple pie falling from the sky" ???? LOL

    Coca Cola tried to jam Vault in the ED category,which was the kiss of death.
    Both the soda pop drinkers (impulse) and the ED drinkers (impulse)
    were not wanting a soda pop that was also a quasi ED. IMO Vault
    should have been marketed as a soda pop only.
    Don't worry, be happy. Meher Baba

  9. #9
    Join Date
    Jan 2010
    Posts
    23

    Default

    24 Pepsi....
    The camo cans were only for a limited time. On the bottom of the boxes there was a postcard that you could cut out mail to the troops with your message thanking them for their service. I think this was the 2nd year they've done that.

  10. #10
    Join Date
    Feb 2010
    Location
    Long Island, NY
    Posts
    102

    Default

    Yeah I thought that it was only around holidays such as Memorial Day, Labor Day, etc. but to see them now intregued me. I still also wonder why tht one store has sodas that no other stores I've been to around here sell.

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