At $45 per bottle you are losing the main demographic for this product. Energy Shots are grab and go items. The majority of Energy shots are bought at the counter in C-Stores, Drug Stores, and mass market accounts. The only place in the store ( mass) that you could put this product is in the sports nutrition/ diet and vitamin aisle. And even then you are priced way out of the comfort zone for purchase in the FDM Market. Thereby leaving yourself the ability to get that price point in the dedicated Supplement/ Sports Nutrition stores.
Also, being that the tub of powder is just that, a tub, it would only make sense to leave it in one location. Thereby limiting its use. i.e. at your desk at work or on your counter at home. I am sure Energy shot users use Energy Shots more than just to get through the day. Some may take it in the morning as well on their way into work, on the weekend, while travelling, etc.
Do I even need to mention that the convenience factor is now taken out of the equation?
Whether you think can or think you can\'t, you\'re probably right!