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  1. #1
    Join Date
    Dec 2005
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    NY
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    1,752

    Exclamation Diet Coke unseats Pepsi as #2 soft drink in the US...

    I predicted this two years ago... based on the trends. I guess 2010 was the year.

    I don't actually drink Diet Coke anymore... or regular Coke for that matter (I'm a Coke Zero man), but this is a pretty big coup in the beverage world.

    http://www.beverage-digest.com/pdf/top-10_2011.pdf
    banned

  2. #2

    Default

    I wonder if any of this has to do with Throwback. I know, personally, I very *rarely* drink a regular Pepsi anymore - I just don't like it very much... and I used to drink it quite often.

    The only main market I can see Throwback pulling from is the base Pepsi drinking market... and since the product apparently sold well enough to stick around, I'd really be interested in seeing the Pepsi+Throwback figures in comparison to Diet Coke.

  3. #3
    Join Date
    Dec 2005
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    NY
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    Default

    Well, to be fair... Coke has a huge advantage because it controls 70% of soda fountains (i.e., restaurants, etc). In supermarkets, where people have a choice, the competition is probably much closer.
    banned

  4. #4

    Default

    i'd like to see a full list to see where coke zero and pepsi max compare. sprite seems to be doing well.

  5. #5
    Join Date
    Dec 2005
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    NY
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    Default

    Coke Zero outsells Pepsi Max by quite a bit in the US. I can't remember the exact numbers, but I think it's about 3-4 times as much. It probably doesn't help that Max has to compete with Pepsi One as well.

    On the other hand, in the UK, Pepsi Max (which has been out longer than CZ there) outsells Coke Zero by about double, I think.
    banned

  6. #6
    Join Date
    Dec 2005
    Location
    NY
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    Default

    Until a few years ago, Diet Coke's market share was growing every year (as were other diet/zero soft drinks). Coke Zero clearly had an impact because, soon after its release, Diet Coke's growth sputtered a little bit... and then the recession hit and Diet Coke's growth stopped & it pretty much remained flat.

    Meanwhile, Coke & Pepsi (the sugary versions) have been losing market share for about a decade... for many reasons (i.e., competition from sports drinks & flavored waters, etc). Eventually though, many analysts expect the declines to hit a bottom, and then growth will start again (perhaps once the economy fully bounces back).

    I can't help but wonder whether the logo change has affected Pepsi's sales. I mean, if you look at the numbers, both, Pepsi & Diet Pepsi fell dramatically more than everything else.
    banned

  7. #7
    Join Date
    Dec 2009
    Posts
    159

    Default

    Without the fountains (and Walmart) Mountain Dew would be ahead of Diet Coke

    Mountain Dew passes Diet Coke, becomes No. 3 soft drink in U.S. *| ajc.com

  8. #8
    Join Date
    Dec 2009
    Posts
    159

    Default

    Pepsi should just switch to sugar completely for Pepsi and CF Pepsi. People will have a choice between three different sugar sweetened Pepsi drinks. Making a longer run of KP Pepsi would be a start (it helps for Coke, who seems to have a lot of extra KP Coke even after Passover).

  9. #9
    Join Date
    Dec 2005
    Location
    NY
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    Default

    But why would you ignore 70% of the market?

    Quote Originally Posted by Themaster73 View Post
    Without the fountains (and Walmart) Mountain Dew would be ahead of Diet Coke

    Mountain Dew passes Diet Coke, becomes No. 3 soft drink in U.S. | ajc.com
    banned

  10. #10
    Join Date
    Jul 2004
    Location
    Seattle, Washington, United States
    Posts
    202

    Default

    Lets kick the new logo AND Indra Nooyi TO THE CURB. This whole rebranding has been a tacky mess since day one. THe new globe is nasty.... lets roll Pepsi back.

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