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03-19-2011, 11:06 AM #11
Facts are facts....
some can say that spots going to retaken, and it's going to be a huge year for Pepsi brands, but the fact is Diet Coke is there to stay more than likely. Yes it was down as well, but Coke Zero has to had to have a huge impact on that. I honestly can not see where Pepsi Throwback had that much of an influence to drop Pepsi to number 3. Just because your market continues to grow double digits doesn't mean the same for all. We've grown double digits here, while our competition continues to fall flat on their face.
03-19-2011, 01:21 PM #12
I doubt that Pepsi Throwback explains regular Pepsi's market share decline because, if you look at the overall numbers for PepsiCo and Coca-Cola, PepsiCo's market share dropped 5x more than Coke's did. That goes for, both, Pepsi & Diet Pepsi. They both have the new logo & they both fell 5x more than their Coke counterparts.
So I think it's more likely the logo, or perhaps an advertising problem. Coke spent almost twice as much on advertising last year as Pepsi.banned
03-20-2011, 06:29 PM #13
[QUOTE=lordmadone;376104]Maybe quote me next time to know you are responding to me directly?
Please be a bit more assertive in your methods of logic..the bias is bleeding through my screen. I know may seem bias but at least I am a bit objective. Your personal opinion shows the double standard. You don't think Pepsi throwback had an influence(even though it had a HUGE! year last year) yet you give benefit to Diet coke coming down by Coke Zero's influence? Give me a break. Coke Zero was up only 17.5% ..I doubt sincerely it is cannibalizing diet coke that much more.
My market is very good at being a correlation to the national market in terms of trends for much of our brand selection. Pepsi was down big for us last year..and it shows in numbers..same with diet pepsi(nationally and locally). Not much advertising honestly has been put into either of those two brands. Now on the other hand Pepsi max is up 200% so far this year as a brand and it was up even more than that last year. So I am positive it is gaining on Coke Zero heavily.. especially the huge push they have been making(Pepsi max commercials everywhere!)..comparing it to Zero when it is honestly a different product(other than "diet") entirely.[/QU
Is this good enough for you? When is your market not a good correlation? I'm just going to be biased like you. Sorry, but I am just a believer, and a great salesman, and I am going to stick up for my company(which by the way wipes the floor with Buffalo Rock everyday).
03-21-2011, 12:28 PM #14
I think it's unlikely that Pepsi will recapture the #2 spot anytime soon (unless something drastic changes). The data & trends just don't support that. The reality is that Coke controls 70% of soda fountains & restaurants. Which means, Coke is available 62% of the time, and Pepsi is only available 38% of the time. That's a huge advantage for Coke, and probably explains why PepsiCo has been losing market share 5x faster than Coca-Cola for almost a decade now.
I think PepsiCo made a big mistake when it bought fast food restaurants in the 90s (i.e., Taco Bell, KFC, etc), which put them directly at odds with other restaurants like McDonald's, etc. Coke moved in and signed long contracts with these other restaurants (which was very smart), and so many restaurants are locked-in with Coke products (sometimes for almost 100 years). Pepsi realized the mistake and sold off the restaurants, but by then it was too late. I think they then made the same mistake again by buying Frito-Lay. Chips & snacks directly compete with fast food restaurants for the quick snack/meal dollar... and Coke took advantage of the situation. So, while owning Frito-Lay probably helps PepsiCo in supermarkets (by offering special deals), it hurt them in fountains & restaurants... which are a greater slice of the CSD pie (about 2/3).
Last edited by popologist; 03-21-2011 at 12:39 PM.banned