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  1. #1
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default DPSG's "Legacy" 20 oz bottle

    So what do you think of the new "Legacy" bottle that Dr Pepper Snapple Group is rolling out?



    You'll note that the bottom of the bottle has more of a "grip" element in play, while the top features a narrow "label band" for the branding of the drink. Per the article, "the new Legacy bottle will be used for many of DPSG's flavor brands, including 7Up, Sunkist soda, Canada Dry, Sun Drop, Squirt and other soft drinks in the company's portfolio that do not have their own brand-specific bottle designs."
    More info

  2. #2
    Join Date
    Jun 2008
    Posts
    41

    Default

    I think it is a very nice looking bottle. Just like Coca-Cola's 2L Contour bottle. Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.

  3. #3
    Join Date
    Jan 2008
    Location
    Hampton Roads, VA
    Posts
    644

    Default

    Gimmicky..nothing more..just like the coke contour bottles which were so raved and ranted about and from what I heard gave good gains for a short period of time and now sales are back to normal..if that.(this is from coke sources btw) It looks like a fake propel bottle. I hated seeing that mt.dew bottle design like this too months and months ago..was cheezy.

  4. #4
    Join Date
    Jul 2004
    Location
    Seattle, Washington, United States
    Posts
    202

    Default

    Quote Originally Posted by joshal1980 View Post
    Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.
    Pepsi released MDX in bottles that looked a lot like these YEARS ago..... And you may be A LOT biased working for Coke.

    Besides... I really don't think people care about bottle shapes as much as the bottlers would hope.

  5. #5
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default

    While the bottle shape was similar, MDX was only 14 oz vs. the 20 oz of DPSG's Legacy size


  6. #6
    Join Date
    May 2005
    Location
    Mountain DewVille Washington
    Posts
    570

    Default

    Quote Originally Posted by joshal1980 View Post
    I think it is a very nice looking bottle. Just like Coca-Cola's 2L Contour bottle. Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.
    Pepsi has a cool looking bottle, but it isn't national.

    banned

  7. #7
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    Found these along I-79 in West Virginia. Sunkist Orange was the only one I did not see in the new bottle.
    Also found for the first time was 20oz bottles in the DP molded in the plastic. I have seen these bottles in Dr Pepper POS material and the website but not in stores.
    Whatcha gonna do mama now that the roast beef is gone?

  8. #8
    Join Date
    Feb 2011
    Location
    Central Coast, CA
    Posts
    264

    Default

    Honestly, I don't like it really. It looks too much like a water or sports drink bottle, Propel specifically. When I see that legacy bottle I think of a non-carbonated drink (I guess it would work for Hawaiian Punch), not a soda. I like the previous design better, though it did look awfully similar to Pepsi's bottle. That Mtn Dew Pitch Black is slightly better with the grip, but I would much rather have the current Pepsi / Mtn. Dew bottle. I hope A&W stays with its current longneck bottle design as it is unique and looks great. On another note Fanta changed its 20 oz bottle to a taller, skinner bottle that looked like the European/International Fanta bottle a few years ago (which looked great!) only to go back to the bolt bottle used for every non Coke/Sprite/Vault carbonated Coke product (so boring in comparison). Why was this?

  9. #9
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Cro-Pac/Polar is switching to Legacy bottles. I saw 7Up, Sunkist Orange and Sundrop in different stores. A&W products were in barrel bottles. Availability of Legacy was spotty, which means to me they've just very recently started using them. Most stores were still selling DPS products in the generic bottle.

    I like the unique look of the bottle, and it is easier to hold.

  10. #10
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default

    Here's a side-by-side look at DPSG's Legacy bottle next to PepsiCo's Sidekick bottle:



    I recently got to pick up a couple of these while on vacation to the Smoky Mountains

    If I'm a label designer, my job just got a ton harder

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