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  1. #21
    Join Date
    Jul 2002
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    Delaware
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    4,790

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    Update: The cans will be going back to red next month. Beverage Digest posted a picture of the can, which features the same graphics as the bottles.

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  2. #22
    Join Date
    Jan 2004
    Location
    Cranston,RI
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    578

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    why? the white cans stood out.

  3. #23
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    Jan 2004
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    Cranston,RI
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    578

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    Aside from these graphics Coke has not really done anything the last 4-5 years with their sodas, are they getting lazy? Whats the story there? Please don't say Mello Yello because re-introducing Mello Yello is not really anything people notice or care about.

    Will Coke atleast come out with new graphics on the cans and bottles? People get bored with the same thing too long. Atleast Pepsi keeps coming out with stuff, even though I don't like their logo anymore.

    Suprised people have not talked much about this on here, it's almost as though it's ignored just because it's Coca-Cola.

  4. #24
    Join Date
    Jul 2002
    Location
    Delaware
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    Seagram's went retro this year.
    Diet Coke became the #2 soda.
    Sprite graphics were updated with a more retro feel.

    They've also tweaked some of the other graphics, giving them a cleaner, less cluttered look. I noticed recently that the bucket part of the fridgepack on some flavors isn't easily identifiable, as they have extended the graphics right over it.

    Soda sales are basically flat in this country (no pun intended). The growth is in other areas, like energy drinks, tea, water, and so on. Coke has been putting their focus on those areas. They've brought a lot of new Monster products to market, bought out the remaining portion of Honest Tea (which is currently rolling out new graphics), and Gold Peak is seeing explosive sales growth. Minute Maid pure squeezed was launched a few months ago, Powerade numbers are up, especially Zero, which is through the roof. White Cherry is finally going national, with a Zero planned for next year. They've brought out a few new NOS flavors, with more to come.

    And actually, most people don't get bored with the same thing. When we have stock up sales, people often buy 3,4,5,10, etc of the same exact flavor. And even with the Freestyle, the #1 dispensed beverage is regular Coke.

    It is actually very expensive to bring a new product to market, and failures are even more costly. PepsiCo is smart in that they innovate with strong brands like Mountain Dew and Doritos.

    Coke seems more about diversifying their packaging offering, like 12oz bottles, 16oz bottles, 14oz bottles, 7.5oz cans, 1.25Ls, 12.5oz bottles, and so on.

  5. #25
    Join Date
    Jan 2004
    Location
    Cranston,RI
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    578

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    I agree with you about soda sales being flat but if Diet Coke is the #2 soda in the US then that means either less people are drinking regular Coke now, or less people are drinking Pepsi and switching to diet Coke. So there is a decline in sales for one of those products.

    As far as the Freestyle machine, I think alot of people don't know how to use it correctly so they just chose what they know easiest. For the multiple sizes of these products there are just far too many sizes. The 7oz and 1.25 liters and 12.5oz six pack plastic bottles usually don't sell as well as the other sizes. So I think they are wasting time with those sizes.

  6. #26
    Join Date
    Jan 2004
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    Cranston,RI
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    578

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    Why are they changing the white cans to red after less than one month?

  7. #27
    Join Date
    Dec 2009
    Posts
    159

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    Coke needs to at least make Orange Coke (20 oz, 12 pack) for a while if it does well at the Freestyle.

  8. #28

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    I have a different take on the White can.... either my taste buds are misled by the color change or Coke changed the formula. it tastes sweeter and less fizzy to me. I can hardly stand to drink it now. I actually prefer Pepsi to Coke in this new can, and I never did before. I still taste other foods the same so I knoe I haven't lost my sense of taste. What is it ???

  9. #29
    Join Date
    Dec 2005
    Posts
    6

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    Quote Originally Posted by XLS_04 View Post
    Why are they changing the white cans to red after less than one month?
    People b!tched and moaned it looked too much like diet coke.
    Jerry

  10. #30
    Join Date
    Mar 2005
    Location
    Philly, PA
    Posts
    250

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    You tellin me more people bitched it looked like diet than people complained about no santa?
    LIES! Santa should be on the bottles and cans!

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