I went to their website and I found that their marketing is inconcruent. The can and the message say that the drink is calming and a better way to energy than by getting cranked by caffeine. However, the music they play is hip hop that leans towards the aggressive.
Like me, many people like the idea of getting good clean energy so we would want to learn more about the product due to its message and name "Zen" edge, but the music confused me and I thought as I went through the website thinking more about music play selection decision than I was actually about the drink.
Bottom line is it seems to clash the demographics segment between young hip kids and older wizened mature energy drink consumers that use it daily for warding off the cublicle crash.
Whether you think can or think you can\'t, you\'re probably right!