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  1. #1

    Default Why no sports drinks with caffeine in the US?

    Other markets (Australia and NZ) have caffeinated sports drinks (Powerade), why are there no major brands doing this in the US? Yes there are a few energy drinks that have an athlete twist but........?

    -caffeine is accepted by endurance athletes and a few brands (GU, Cytomax, Hammer) put low doses of caffeine in gels and granulated drinks

    Maybe there is an opportunity for someone?

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