Propel Zero Sport---What's the Deal?

[ThePieHole]

http://vimeo.com/27060580

Discovered this at a Walmart in Northern Maryland this past weekend, but only saw the Kiwi Strawberry flavor. It's pretty good--similar enough to Powerade Zero, although I think I might like it a tad better. It's certainly more 'Ade' ish than the typical Propel Zero line of water beverages.

The commercial (posted over a year ago!) makes it look like there are four varieties--Kiwi Strawberry, Grape, Lemon, and one I cannot make out in the Red bottle. Fruit Punch; Cherry; or Berry would all seem like possibilities.

What I think is most interesting is that it begs the question, why PepsiCo. wouldn't just name the product "G-Zero" or "Gatorade Zero", as opposed to attaching it to the inferior Propel line. However, the likelihood is that if successful, the product would kill TWO existing product lines: G2 AND Propel Zero. Few diet-drinkers would still reach for G2. Considering the current distribution lines for G2 (sizeable) and Propel (at least a fixture at gyms and chain C-stores), you have to believe Pepsi tried to shoehorn this new product instead of trying to makeover half of their share of that segment.

[ThePieHole]

PZS.JPG


Screencap from the spot

[ThePieHole]

PZS.JPG


Screencap from the spot

Now I found Berry at that same Elkton, MD Walmart and stocked up in advance of the storm. I like it even more than the Kiwi Strawberry. So far both flavors are superior to most of the Powerade Zero choices (except perhaps the Lemon Lime, and the fun ones you can get on a Freestyle like Cherry).

[ThePieHole]

Now I found Berry at that same Elkton, MD Walmart and stocked up in advance of the storm. I like it even more than the Kiwi Strawberry. So far both flavors are superior to most of the Powerade Zero choices (except perhaps the Lemon Lime, and the fun ones you can get on a Freestyle like Cherry).

No more at the local Walmart, but found Grape (as well as Berry and Kiwi Strawberry) at a Stop N' Shop on Long Island. Just haven't located Lemon yet.

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