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  1. #1
    Join Date
    Jul 2002

    Default New from Monster / Coca-Cola

    Monster and Coca-Cola recently signed a huge agreement. Coke will transfer its' energy brands to Monster - NOS, Full Throttle, Burn, Relentless, etc, and Monster will transfer its' non-energy brands to Coke - Hansen's, Hubert's, Peace Tea, etc.

    Coke will also take on more distribution of Monster, including additional territory in the US and around the world. They will also be taking a 16.7% ownership stake in Monster.

    New flavors coming out soon in the US:

    Ultra Sunrise - a zero calorie "Orangina" type flavor. Comparisons being made to Mountain Dew Kickstart in targeting morning drinkers. November release.
    Unleaded - a regular Monster energy without the caffeine. October release.
    Ultra Black - exclusive to 7-11, it is a black cherry flavor. Supposed to be coming out this week.
    Muscle Peanut Butter Cup - now available nationwide in singles. Was originally sold only at Walmart in 4 packs.
    Juice Monster / Khaos - full can is now orange. Article mentions reformulation, less juice to make the product more drinkable.
    M-80/Ripper - supposedly a name change and also less juice. I haven't seen M-80 in a long, long time. I guess it is coming back?

    Not mentioned was Cuba Lima - I hear that may also be coming back via distribution by Coke. This new deal probably cemented that - Cuba Lima came from food distributors around here when we had it in Wawa. It disappeared a while ago.

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