As they explained their products and their histories and their strategies, a theme prevailed amongst the brand ambassadors. There’s no blueprint way to run a brand, but the finest entrepreneurs, no matter their style, tend to embody their brand and own it like a second skin.
Last week, BevNET Live Summer ’13 turned New York City’s Metropolitan Pavilion into a networking and educational mecca for nearly 600 beverage entrepreneurs, suppliers, retailers, distributors. Below are five photo galleries from the event, each showcasing the range of premium content and opportunities offered to attendees of BevNET Live.
Motto not only survived judge Kelly Marlowe’s tough question; they braved the field of 21 and won the showdown’s first place, granting them a $5,000 jumbo check (game show style), an automatic entry into select Kroger retail locations, and the less tangible rewards of this competition, such as exposure and pride.
Beverage School Chicago, a unique event designed for launch-focused beverage entrepreneurs, is less than four weeks away. The event will enable participants to get an early understanding of the most important issues in the business with insights from veteran beverage entrepreneurs, executives, suppliers, and other experts. If you haven’t already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.
The “Sampling Bar” is a free promotional opportunity that allows you to have samples of your product at our upcoming BevNET Live conference. It will be displayed during both days of the conference. If you are attending and would like to sample your finished product, please view the link below for more info and to sign up.
BevNET Live will feature an opportunity for entrepreneurs to check out their ideas with the experienced eye of noted designer Ian McLean, who will be on hand to answer questions and analyze proposed designs in a unique “workshop” format.
Monster Energy sees itself as a lifestyle company. Red Bull is a media empire. As for high-end CSD Izze, Co-founder Todd Woloson said that he saw it as something like an onion. Those ideas about branding – and many other off-beat ideas that are necessary to distinguish beverage companies in highly competitive times – came alive during the BevNET Live Winter event that concluded on Tuesday in Santa Monica.
Suleyman Moratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.
It’s rare to see Don Vultaggio, the co-founder of AriZona Beverage Co., out in a public forum, as he was during his appearance on Tuesday during BevNET Live Summer ’13 in New York. But he appeared to be in a fine mood, letting his own style, which symbolizes an insightful, unique nature that has carried his company to sustained achievement, wash over the crowd.
The final six brands in New Beverage Showdown 5 at BevNET Live Summer ’13 in New York City confirmed an increasingly evident truth about innovation in this industry. “The days of artificial everything are the days of the past,” said Eric Schnell, a judge for the event and the founder and CEO of Metabrand.
In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.
BevNET Live Winter 2012 is only three weeks away, and now is the last chance for beverage companies to apply for New Beverage Showdown 4. If you operate a new beverage company (meaning your brand is less than one year old or not yet on the market), New Beverage Showdown 4 is a one of a kind opportunity to showcase your brand in front of over 500 industry professionals, including investors, suppliers, retailers, and distributors, and a chance to win $10,000 in cash/prizes.
BevNET has posted a sneak peek at some of the speakers and presenters who will be addressing the audience during the event, which takes place on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif. Joining the list of speakers is Scott Greenburg, an attorney with K&L Gates and an angel investor and advisor to entrepreneurial companies who has worked with Starbucks, Sambazon, Guayaki, Talking Rain, and many others. Many more announcements coming soon.
Following the announcement of its sixth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live video stream. It which will be broadcast from…