Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands’ venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
There are just four days left of early registration pricing for BevNET Live Winter ’14. If you are planning to attend, now is the time to register and take advantage of significant savings.
With yet another experienced entrepreneur sharing her knowledge, BevNET FBU L.A. will feature a discussion of strategic pivots for new brands as the event’s last talk of the day.
Seats for BevNET FBU L.A., the premier business education and networking event for early-stage food and beverage entrepreneurs, are filling up fast. Don’t miss your opportunity!
Jim Breen, the founder and CEO of fast-growing Way Better Snacks, will be on hand to discuss the role of differentiation in establishing and helping grow entrepreneurial brands during FBU.
New Beverage Showdown, BevNET’s signature beverage brand competition, will return for an eighth edition, joining the agenda at the upcoming BevNET Live Winter ’14 conference. The contest is expected to offer perhaps the most talented line-up of entrepreneurs and promising brands since its debut in 2011. Think you’re brand has a shot to win it all? Now’s your chance to find out!
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
With a lineup that has invested in products like Vitaminwater, Popchips, Mamma Chia and Kind Bars, the “Financing Your Growth” segment of FBU L.A. is stacked with experience and advice.
The data will look broadly at the most-subscribed categories for FBU attendees, offering greater understanding of how sales data and information can be deployed to their advantage.
BevNET’s one-day educational event for startup food and beverage companies, FBU L.A., will feature more than 20 different speakers and sessions.