Amy Taylor, the VP/GM, Red Bull North America East, will add her views and observations to a panel on the role of culture at successful entrepreneurial beverage companies during this summer’s BevNET Live event. Ms. Taylor, who was previously VP Marketing, Red Bull North America, was a featured speaker at BevNET Live in December, 2011, discussing the role of earned media in brand building.
With interviews, sampling opportunities, and networking, this year, BevNET Live offers unmatched chances to get inside the minds – and the trucks – of the beverage distributor network. Content and sampling and opportunities are designed to help entrepreneurs maximize their understanding of what it takes to win from a distribution standpoint.
Many companies are keeping to a business-as-usual approach of emphasizing growth while trying to keep costs in line. But very few of those are able to pay attention to that larger ideal of winning the future itself, to becoming the companies that define that new reality. Mr. Zacka’s talk will look at key examples and methods of companies that are “redefining reality” and provide ways for companies in the BevNET Live audience to try to guide their own business futures.
We’re just three weeks away from BevNET Live Summer ’13, and now is the LAST CHANCE for beverage companies to apply for New Beverage Showdown 5, which takes place June 4 and 5 at BevNET Live Summer 2013 in New York City. The winner of the Showdown, presented by Venturing & Emerging Brands, an operating unit of Coca-Cola North America, will receive $10,000 in cash and prizes.
More than just a business conference, BevNET Live Summer ’13 offers a range of networking options with dozens of distributors, retailers and investors that will be in attendance at the show. To get a better sense of what BevNET Live is all about, here’s a brief look at the range of speakers and content-driven opportunities that we’ve featured at past events.
BevNET is pleased to announce that the final agenda for Beverage School NYC at BevNET Live Summer ’13 is now available for viewing. The intensive, half-day “Beverages 101″ session is open exclusively to attendees of BevNET Live who are new (or relatively new) beverage company entrepreneurs. There is no additional cost for the program, however, only a limited number of seats remain for Beverage School.
Just a quick reminder — BevNET Live Summer ’13 in NYC will feature a special edition of Beverage School, BevNET’s introduction to the beverage business. The session is open exclusively to attendees of BevNET Live who are new (or relatively new) beverage company entrepreneurs. There is no additional cost for the program, however, only a limited number of seats remain.
Just a friendly reminder that time is running out to submit your brand for inclusion in BevNET Live’s popular “Sampling Bar.” The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands. The sampling bar will be displayed during both days of the conference.
Peter Lescoe, the founder of snack chip brand Food Should Taste Good, will join coconut water category leader Vita Coco’s co-founder Michael Kirban and veteran food and beverage marketer Greg Fleishman, currently the CMO of Sambazon, for a discussion of the role their companies’ distinct cultures have had in their ability to grow and be profitable.
BevNET has released the preliminary agenda for BevNET Live Summer ’13, which will be held at the Metropolitan Pavilion in New York City from June 3-5. The conference will be packed with expert speakers and panels on cutting edge beverage trends, emerging channels for investment and distribution, and captains of some of the most successful brands in the beverage industry, including AriZona Beverages Chairman Don Vultaggio, Vita Coco CEO Mike Kirban, and many more.