In this edition of the podcast, we examine the evolution of BevNET Live’s New Beverage Showdown competition and the categories in which entrepreneurs are identifying opportunities for innovative concepts. The discussion leads to one about the market for cold-pressed juice and RTD coffee and ways that we saw entrepreneurs attempt to stand out from the pack.
Deryck van Rensburg, the head of the now-defunct Coke/Keurig partnership and the first president of Coke’s Venturing and Emerging Brands unit (VEB) has left the company to take a position as dean of the business school at Pepperdine University.
The line will debut in July, with Sprouts as its launch partner, and then soon after move into other retailers. Over the course of roughly 90 days, Züpa (which will retail at $6.99) will be tested in about 1,000 stores up and down the West Coast.
“It’s incredible how quickly HPP technology has evolved and the demand that we have witnessed for cold-pressed juices over the past six months. Juice companies drive six hours just to use our technology because we are the only ones providing this service in Florida,” said Jaime Nicolas-Correa, Director of Hiperbaric USA & Global VP of Sales.
The brewery hopes to have a third soda flavor join the brand family as early as Fall 2016.
With distribution in more than 1,000 retail locations, Happy Tree will also be expanding to several more UNFI warehouses this summer to deepen its penetration of natural foods retailers throughout the country.
The six-flavor line-up includes Berry Punch, Lemon Punch, Sweet Tea, Lightly Sweet Tea, Original Cider, and Tart Cider.
In addition to partnering with Jessica Alba, ZICO, Official Coconut Water of the Olympic Games will further spread the #InsideisEverything message with two world-class athletes at the Rio 2016 Olympic Games.
As well as a member of the company’s Board, Greg will be in charge of the overall business, reporting to the company’s Board of Directors.
Their line of wellness shots will be debuting at Wegmans in mid-summer 2016.
Honest co-founder and current ‘TeaEO Emeritus’ Seth Goldman said Honest Sport came out of his participation in a triathalon and are “designed to refresh, refuel and rehydrate athletes after rigorous activity.”
JUST water is the first bottled water carried by Alpha Distributing.
The funding will be used for expanding ICONIC PROTEIN’s presence in retail, marketing, and funding inventory.
After Day One of BevNET Live’s summer session took a look at the plight of the entrepreneur and an exploration of some of the keys to finding success in the beverage business as an upstart, Day Two began with a data-driven dive.