While Gatorade may be the beverage of choice for most professional footballers, defensive players on the Super Bowl-bound Carolina Panthers have been chugging alkaline water all season.
Duffy said the company will be aggressive in its efforts to expand its operations and earn more business.
It’s fair to say that tea-based tonics, birch tree water and canned wine are beverage concepts that might not be ready for mainstream grocery aisles. However, they may represent the kind of bleeding-edge innovation that has propelled significant change on beverage shelves over the past decade.
Executive-level moves in premium coffee and cold-pressed juice highlight this edition of People Moves.
Monster Energy appears to be returning to form following a period of growing pains and “transition issues” that resulted from the energy drink giant’s transition into The Coca Cola Company’s distribution system last year.
Protein-infused beverages in a variety of formats have picked up new distribution and retail placement in recent weeks.
The launch of new flavors at the top of 2016 follows what was a year of high-profile media placements for cactus water, along with notable gains in distribution for Caliwater.
Fortune profiled the raise, which included contributions from several former investors of Christopher’s Deep Eddy Vodka and Sweet Leaf Tea Co.
The move, confirmed by company president Jimmy Stewart, represents another reduction in area coverage for Cogo Northwest, which in addition to Columbia Gorge juices carries those from Stumptown Coffee, GT’s Kombucha and HotLips Soda, among others, on its trucks.
Distributed by UNFI, the line comes in Aronia Berries, Wheatgrass, Turmeric + Ginger and Pear + Lemon varieties with a suggested retail price of $5.99 - $6.99 per 16 oz. bottle.
A decade after he launched WheyUp, a first-to-market protein and energy drink hybrid, the brand’s founder is back with a revamped version of his original offering called FITWHEY.
In an interview at the 2016 Winter Fancy Food Show, Owl’s Brew president Maria Littlefield said she's been "seeing a lot of focus on different retailers building out a set" for craft cocktail mixers.
According to Hint COO Theo Goldin, the company is currently in conversations with retailers to secure shelf space for “Kick” in the coming months.
Life Juice founder Ety Deutsch is still the face of the cold-pressed, high pressure processed juice brand, but a new investment team and CEO are now at the helm and they’ve pushed the reset button on distribution and retail placement.