The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
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In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
SodaStream CEO Daniel Birnbaum’s looming decision on the fate of a West Bank plant will be based on “purely financial” considerations.
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.