Headlines

Coke Life Goes National

Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.

The Flavor Rules

Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).