The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.
A federal judge has denied a motion from high fructose corn syrup (HFCS) manufacturers, dealing them a blow in a lawsuit over marketing the sweetener as being the equivalent of sugar.
As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.
The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.
Protein2o co-founder and CEO Bob Kral said that despite his initial optimism, he didn’t expect this level of demand. The raise will help him keep up.
Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.
Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
Secret Squirrel is one of up to a half-dozen other cold brew companies that have received the same cease-and-desist letter from Stumptown over trademarked packaging.
On July 21, Monster filed for U.S. trademark registration for Ultra Sunrise, which leads one convenience store retailer surveyed by Wells Fargo to believe that the company “is moving toward a Monster [carbonated soft drink (CSD)] aimed at Mountain Dew.”
The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.
Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.
A former employee of GT’s Kombucha has filed a class action complaint against the company, alleging the violation of several labor codes.
Vita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.
U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.