In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.
The healthy foods retailer will carry Minta Original and Minta Strawberry in 10 oz. cans and 12 oz. glass bottles for a suggested retail price of $1.25.
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
While 5-hour’s Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
How the sale of 17 percent of Monster to Coke could have gone.
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.