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AriZona Aims For the Dairy Aisle with “Good Brew”

AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.

Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.

Going Pro?

For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.