AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
The question on our minds: unless AriZona co-founder Don Vultaggio has a really, really big safe somewhere, how does he pay John Ferolito?
Those folks associated with the beer and beverage industries have heard the rumor before: Anheuser-Busch InBev could merge with PepsiCo. The speculation resurfaced this week.
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
How the sale of 17 percent of Monster to Coke could have gone.
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.