It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.
George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.
The KarmaCap will be used to deliver ProSupps “Mr. Hyde” pre-workout powder — one largely consisting of creatine, caffeine, and all manner of potent compounds used to make oneself look like the “after” picture in the old Charles Atlas comic book ads — in a single-serve dose.
Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.
In this new video series on BevNET FBU, Trent Moffat of Gotham Brand Managers offers a framework by which new and early-stage companies can develop and implement a successful sales and distribution strategy in New York.
The acquisition will broaden KeHE’s already expansive distribution footprint and will combine two like-minded wholesalers.
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
Coke veteran Paul Beaupre is moving into Tom Larsen’s old spot as the General Manager of Illy, an RTD coffee venture between VEB and the Italian coffee company.
The agreement appears to underscore Target’s growing commitment to healthier, functional beverages.
Call it a case of the Mondays, but shares of Monster seemed to regain their steam Tuesday following an analyst downgrade and more litigation-related turmoil to start the week.
The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.
Oregon, Washington and Vermont seek a permanent injunction that would prohibit the company’s allegedly deceptive advertising, along with civil penalties and restitution to customers.
The campaign, which began on Monday and will continue until Sept. 15, aims to engage consumers through social media and point-of-sale locations.