Beverage or Supplement?

As the retail shelves become more and more crowded, the differences between beverages and liquid dietary supplements have become less clear. Companies looking to compete in the beverage and supplement industries have blurred the lines separating the categories, creating many similarities in packaging, ingredients and claims.

Can’t We All Just… Chill?

Because formulations are not easily understood, the term “relaxation” is one that consumers define for themselves, independent of ingredients — creating meanings that are often at odds with how brands position and market their products. .

Global Change and the Big Guys

The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.

Reed’s Partners With Haralambos Beverage Company

When Tony Haralambos considers a new brand for his distribution empire in Southern California, it seems that he doesn’t heavily weigh the opinions of Wall Street. That argument gained credence on Tuesday when Reed’s announced a distribution partnership with Haralambos.

Everyone’s Looking for the Big Squeeze

Prior to the launch of MiO, the term “liquid water enhancer” didn’t exist in the consumer parlance, and Kraft executives knew that it would take an exceptional marketing strategy — and a bundle of cash — to adequately support the rollout. So how did the company take MiO, a first-of-its-kind product with zero awareness, to a brand that, three years later, is leading a category worth over $400 million?

FBU Boston: Entrepreneurship Isn’t a Hobby

If attendees walked away with anything from FBU Boston, a business education and networking event held by BevNET on Thursday at the Artists for Humanity EpiCenter in South Boston, it’s that entrepreneurs are best suited to endure mistakes as early as possible and to fully commit to an idea.

The Convenience Channel’s Weight

A recent report by the National Association of Convenience Stores (NACS) says that the convenience frontier keeps growing. According to the report, U.S. convenience stores increased in-store sales in 2013 to a record $204 billion. As of Dec. 31, 2013, the U.S. convenience store count had increased to 151,282 stores, a 1.4 percent increase from the previous year.

Press Clips: Another Rough Year for CSDs

CSD volume has declined for nine consecutive years, and the 3 percent decline in 2013 was worse than the 1.2 percent decline in 2012 and the 1 percent decline in 2011. Beverage Digest reports that while Coke added to its 42.4 percent market share in the CSD industry, volume declined by 2.2 percent. PepsiCo holds 27.7 percent market share, but saw volume decline by 4.4 percent. Dr Pepper Snapple’s market share is 16.9 percent, but volume declined by 9 percent.

Spring Cleaning After Expo West 2014

When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.

Channel Check: Canned Juice Drinks

There’s plenty of interesting “fruit for thought” here in the canned juice drink aisle, home of AriZona’s lemonades, 1 year-old Mountain Dew Kickstart (hey, there’s juice in there – but they have apparently launched $165 million in caffeinated juicy soda – way to go innovation team!), and, further down, FOCO’s coconut water and even San Pellegrino and Izze. All in all, an interesting catch-all category.

The Winter of Discontent

Let’s face it: this winter has been one for the books, a tragedy, a horror story. Across the country, we have had to contend with record cold, brutal conditions, massive amounts of snow, sleet and freezing rain, all of which have made for an awful business climate. The only Polar I ever want to talk about is Polar Beverages, in Massachusetts, not polar vortex. Sadly, that weather is nevertheless the bane of the beverage business.

CircleUp Raises $14 Million for Brand Crowdfunding Platform

Equity crowdfunding platform CircleUp has raised $14 million in a new round of financing, the company announced today. The company, which attempts to enable entrepreneurs to reach qualified investors online to initiate or complete fund-raising rounds, says it has helped more than 30 companies raise over $30 million in growth capital, mostly in the consumer products space.