Chameleon Cold-Brew co-founder and CEO Chris Campbell told BevNET that the new website is intended to “elevate the conversation and take a leadership position in educating the consumer for ourselves and other brands that we believe are doing it right.”
I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding.
There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.
Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.
The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.
Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.
Cheribundi CEO Steve Pear told BevNET the financing was necessary to keep up with explosive growth: sales of the company's cherry juice beverages surged from $3 million in 2013 to $10 million last year.
Klock indicated that the line extension could create a path for the Sparkling Ice brand, whose flagship products are formulated with artificial ingredients, into the natural channel.
Natural alternatives account for just 1 percent of the global market for sweeteners. However, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations.
Convenience store sales of non-alcoholic beverages were up 6.6 percent for the first quarter of 2016, according to Wells Fargo Securities’ latest “Beverage Buzz” report, which polls retailers representing 15,000 convenience stores across the country.
Misfit Juicery was built on the premise of combatting food waste by using oddly shaped, bruised or blemished produce in cold-pressed juices. But it’s not a juice company -- at least that’s how co-founders Ann Yang and Phil Wong see it.
Big Geyser COO Jerry Reda said the company will carry a new 12 oz. line of ready-to-drink Silk almond milks and cashew milks, as well as Stok, WhiteWave’s new three-SKU line of shelf-stable cold-brew coffee.
Equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies. The fund, which totals $10 million, will invest $500,000 to $3 million per company.
According to Courthouse News, the energy drink giant has asked a federal appeals court to reverse a decision to allow the case to be tried in state court, arguing that it should be resolved on the federal level.