Zero-calorie soda brand Zevia, which has long relied on direct warehouse distribution to its grocery customers, recently partnered with a handful of DSD operators to extend its presence in a range of other retail channels, including foodservice and convenience stores
The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.
Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.
The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
Despite the category’s resiliency, the fact remains that much of the aggressive imagery surrounding energy drinks is in stark contrast to the better-for-you trends currently permeating the food and beverage industries.
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.
The lawsuit, filed in January in U.S. District Court of Nevada, alleges that Arty Water engaged in a “brazen theft of Plaintiff’s intellectual property even includes using the photograph of Plaintiff’s endorsement partner Jennifer Lopez, the famous actor, television personality, and singer.”
Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks.
Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.