Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands.
Continuing upon its quest to make Sparkling ICE a $1 billion brand by 2018, Talking Rain has announced new appointments to its leadership team intended to bolster the company’s marketing, finance and operations divisions.
Boasting more 50 percent more protein, 30 percent more calcium and half the sugar content of traditional milk, Fairlife, an ultra-filtered milk brand distributed by the Coca-Cola Co., is rolling out nationally.
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.
Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.
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Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.
From Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.
Meaty sales for a company stocked with beverage business veterans.
The private equity fund is looking to take a minority stake in 5 to 10 companies in the natural food, beverage and supplements space, with investments ranging between $500,000 and $2.5 million each.