BevNET Announces Launch of Project NOSH

In order to best meet the needs of our readers and event attendees, we’re excited to announce our newest media property, Project NOSH, which will cover the world of Natural, Organic, Sustainable and Healthy packaged food companies. This new platform will offer increased daily coverage of the trends, news, personalities and events that are affecting food brands as they launch and grow.

XYIENCE Replaces Cage Fights with College Football in Revamp

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

Coke CEO Promises Transparency in Response to GEBN Controversy

In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”