In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco’s in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur’s passion is so intimately tied to success.
SodaStream CEO Daniel Birnbaum’s looming decision on the fate of a West Bank plant will be based on “purely financial” considerations.
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.