Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.
The inaugural guide features a range of early-stage and established craft spirits brands, each producing an array of unique, small-batch spirits, from across the U.S. The compilation also includes a broad spectrum of mixer companies playing in the space, showcasing the continuing breadth of variety in the category.
Coca Cola continues to lead the charge in CSD’s continued overall growth in sales.
Two citizen petitions aiming to ban the use of the non-caloric sweetener have been denied by the U.S. Food and Drug Administration.
The New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed Missouri Attorney General Chris Koster into dropping an inquiry looking into whether the company had engaged in deceptive and misleading advertising.
For those completely unfamiliar with switchel, you’re not alone; it’s a beverage that, until recently, hasn’t been widely consumed since colonial times.
Among the new and intrepid, Coco Cafe is the tallest of the small, while Illy is showing positive growth and also indexing in the refrigerated section with another $3 million or so not included here. Still, it’s a long way to the top.
The beverage industry saw wins and losses in the results of last night’s midterm ballot questions.
Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.
Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).
Packaged Facts estimates that online grocery shopping accounts for 3.5 percent of the overall grocery market and will grow to nearly 12 percent within five years.
The wholesaler, which had just a few months earlier completed a multi-million-dollar capital raise, is faced with swelling bills, irate suppliers and a full-scale retreat from several distribution territories.
It may be hard to imagine how, just a few short years ago, even to an informed readership like BevNET’s, kombucha was just a curiosity. And while it would be premature to deem kombucha as a mainstream beverage, things are changing.
The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.