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Video: What's Next for Cold-Pressed Juice?

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.

Video: Ingredient Trends Examined at Expo West

In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of emerging ingredients.

Video: Cold-Pressed Juice Evolves

Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.

Channel Check: Refrigerated Fruit Drinks

This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, take a look at what GTs, Kevita, Mamma Chia and Goodbelly are doing.

Video: Forager Strides Forward

The addition of a new line of multi-serve cashew and seed milk products follows the launch of Forager’s new 40,000 sq. ft. facility in Indio, Calif. Despite only recently beginning production in the new space, company co-founder Hanley said that the company has since added new equipment to keep supply in line with growing sales of Forager products.