As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.
Tea continues to be one of the fastest-growing categories in the mainstream beverage set, up nearly 10 percent over the past 52 weeks. A lot of this is being driven by Lipton Pure Leaf and Gold Peak, which has a strong presence in both chilled and ambient areas.
In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
Yahoo Finance reported on the company’s wellness initiative dubbed “See Ya Soda,” which will also see the end of fried food, white bread and pasta in Reebok’s cafeteria.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
Described as a yogurt beverage “made with only natural ingredients including real fruit and probiotics,” Drink Chobani will join the drinkable yogurt category where brands like Lifeway Kefir, B’More Organic, Wallaby Yogurt Company and Karoun Dairies’ Blue Isle reside.
As for how the brands will leverage its relationship with Coca-Cola, Jeremy Faa, senior vice president and general manager for craft beverages at Coca-Cola North America, said that while operating independently, the company will “tap into Coca-Cola in terms of synergies, supply chain innovation and key account relationships.”
From the maturation and evolution of established beverage trends and brands to the emergence of entirely new ones, Expo West 2016 offered further proof of the emphasis on innovation for natural and/or organically inclined beverages.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
The deal was unanimously approved by the company’s board of directors, with the exception of The Fresh Market founder and chairman Ray Berry, who recused himself from negotiations pertaining to the deal.
Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.