Cuipo Water Launches Nationally

The national launch comes following the appointment of The Big Beverage Company (TBBC) as the exclusive Cuipo Water licensee.

Sparkling Ice Names Wexley School for Girls Agency of Record

As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.

Natalie’s Juices Now Available at Publix

The three juices – Lemonade, Orange-Beet Juice, and Honey Tangerine Juice – join Natalie’s Grapefruit Juice, Orange Juice and Strawberry-Lemonade, on the shelves of every Publix Super Market in Florida, Georgia, South Carolina, North Carolina and Tennessee.

AMP Energy and Twitch Announce Gaming Partnership

The program features a national fan and broadcaster sweepstakes, a new website, limited-edition gear and co-branded AMP Energy + Twitch cans, marking the first time the iconic Twitch logo has ever been used on any non-gaming retail product.

BioSteel Launches All Natural Sports Drink in the United States

BioSteel’s organic growth in the elite athletic community has been instrumental in securing the companies star studded brand ambassadors that include Connor McDavid of the Edmonton Oilers, Tyler Seguin of the Dallas Stars, Andrew Wiggins of the Minnesota Timberwolves, Marcus Stroman of the Toronto Blue Jays, and Sean Lee of the Dallas Cowboys.

Nothing But Real Debuts Oat Chocolate Protein Drink

NOTHING BUT REAL founders Helena Lumme and Mika Manninen, whose previous Simpli OatShake launch in 2011 earned them BevNet and sofi-awards, spent two years creating a patented process to manufacture great-tasting oat-based drink that is free of additives like carrageenan, gellan gum and processed sugars.