News

…BAKERSFIELD, Calif. — As the nation becomes increasingly health conscious and the vegetable juicing trend skyrockets, consumers are looking for easy ways to get more greens into their diets. They can now reach forBolthouse Farms® Daily Greens™, the produce powerhouse’s new vegetable-driven beverage. Daily Greens makes the healthy choice the easy choice, as the nutrient-packed juice is widely accessible outside of specialty stores. As the popularity of vegetable juicing continues to grow, Bolthouse Farms takes the trend to consumers in three simple steps, from farm to bottle to you.
Reasons to Make Bolthouse Farms Daily Greens juice an Easy Part

…BROOMFIELD, Colo. — Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in Ball Corporation’s 16-oz. Alumi-Tek bottles.
“In the Old West, after a long day on the dusty trail, freshly squeezed lemonade was just the thing to cut your thirst. On the Warm Springs Ranch in Jackson Hole, Wyo., our family served this refreshing lemonade to our guests and the ‘Dust Cutter’ was born,” explained Eric Green, founder, Dust Cutter Beverage Company. “We picked the Alumi-Tek bottle before we designed the

…CANNES, France — Cannes Lions – Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage with their audiences in ways that were previously unimaginable. Coca-Cola’s collaboration with social software company Thismoment has led to record levels of engagement. Through modern programs reminiscent of a digital media company, Coca-Cola has made a significant connection with youth audiences and achieved remarkable results.
With leading-edge projects such as Coca-Cola.TV, Coca-Cola.FM and live-streaming music events, Coca-Cola has shown the world how thinking outside the box can lead to revolutionary

BENICIA, Calif. — CytoSport™, one of the largest sports nutrition companies in the United Statesand parent company to Muscle Milk® , announced today that the Muscle Milk Recovery Grant Program will be re-launched and will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country that demonstrate a financial need.  Submissions for high school programs will be accepted on the Muscle Milk Facebook page (www.facebook.com/musclemilk…) or at MuscleMilkRecoveryGrant.com through Nov. 30, 2013.   Last year, the program provided grants to 22 high school programs around the country.
“We were so moved

…LOS ANGELES — PowerCoco and Avanzar Sales and Distribution announced a partnership for distribution of the Natural Sports Drink in the Los Angeles market.
“POWERCOCO is driven by not only Athletes, but those who choose a healthier lifestyle in general. We know the people of California will embrace a natural alternative while breaking the mold of the ‘traditional it’s been there so drink it because we said so mentality”. Said Tenace, VP of Sales and Marketing for the POWERCOCO brand.
“California is steeped with generations of sports tradition and its people recognize winners when they see them, not only that,

…NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, introduces the “WAT-AAH! Summer Rush Series.” The premium brand targeted towards kids and teens turns up the heat with a series of sporting events and social media initiatives to encourage physical activity and creativity among kids and teens throughout the summer while engaging and educating them about the importance of drinking water and healthy hydration.
“Being a mom of two boys myself, I know how important and sometimes challenging it is to keep kids occupied, physically active and properly hydrated throughout

…LOS ANGELES — Helping people cool off this summer, Taste Nirvana will launch a delicious and zesty Real Coconut Water with Thai Chili Extract in June. Known for creating innovative beverages, Taste Nirvana adds this spicy new option to their esteemed line of all natural coconut waters.
Steering clear of the typical fruity and chocolaty produce, the Real Coconut Water with Thai Chili Extract is the first of its kind to have a real kick. Made with Thailand-originated chilies and young coconuts, this authentic, all-natural beverage is ultra-refreshing and flavorful with a hint of spice. Offering re-hydration and relaxation with