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The Launch of Imagine That

A New Food and Beverage Company, IMAGINE THAT, has set out to unleash health to the masses, launching a line of shelf stable beverages that provide the fundamental goodness of whole fruits and vegetables.

NACS Video: Here’s Why Sparkling Ice Launched Tea

Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company’s volume. “We’re between categories,” Klock told BevNET during a videotaped interview on the floor of NACS. “That’s where the white space is.”