Actor Chazz Palminteri Partners with BiVi Vodka

BiVi Vodka, a subsidiary of Iconic Brands, Inc. announced recently that it has shipped its first 600 cases of premium Sicilian vodka to its distributor network. BiVi is the first Sicilian vodka to be produced and sold in the US and is made from the finest Sicilian semolina wheat and the pristine water of the island of Sicily.

XYIENCE Replaces Cage Fights with College Football in Revamp

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.