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Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En’s new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.

Coca-Cola Elects New Vice President to Board of Directors

Leveridge, 44, was named Director of Investor Relations in July. He began his career with the Company in 1996 and has assumed roles of increasing responsibility including Senior Manager in Investor Relations, Finance Director in the Company’s Adriatic and Balkans business unit and Finance Director in the Russia, Ukraine and Belarus business unit.

The Launch of Vacay Water Enhancer

Vacay is an all-natural water enhancer with ingredients known to “relieve stress and anxiety, ease tension and calm the mind.” It combines the ever-popular flavors of iced tea and lemonade in a conveniently portable supplement that consumers simply add to their water.