News

With apparently no immediate options for new financing, Skinny Nutritional, the marketer of Skinny Water, a line of zero-calorie, electrolyte-infused waters, has filed for Chapter 11 bankruptcy protection in order to protect its brand name and other intellectual property rights from falling into creditors’ hands, the company announced on Wednesday.

Sergio Zyman, the former chief marketing officer of The Coca-Cola Company and the chairman and founder of Zyman Marketing Group, was appointed to Castle’s board of directors, it was announced Thursday in a release.

Over the past few years, I’ve become more aware of the “enhancers” that are taking a larger role in our industry. “Enhanced beverages” have been a major part of the industry for many years now. From the original SoBes and Vitaminwaters to present day functional products, these drinks now dominate the retail landscape and are the major drivers of volume in many categories.

Inspired by the emergence and popularity of the so-called “Paleo diet,” Amara has reformulated and repositioned its detox and recovery product into a “raw” superfruit drink. The revamped beverage, a carbonated blend of raw CoffeeBerry and Maqui berry extracts, caffeine, B-Vitamins and antioxidants, now undergoes a first-of-its-kind co-packing process in order to maintain a raw liquid and a long shelf life without the use of high pressure processing (HPP) or pasteurization.

We’re just three weeks away from BevNET Live Summer ’13, and now is the LAST CHANCE for beverage companies to apply for New Beverage Showdown 5, which takes place June 4 and 5 at BevNET Live Summer 2013 in New York City. The winner of the Showdown, presented by Venturing & Emerging Brands, an operating unit of Coca-Cola North America, will receive $10,000 in cash and prizes.

Robberies, vendettas and crude language… it’s just another run-of-the-mill week for the beverage industry.

Less than 18 months since the brand’s debut, Golazo, which markets a line of soccer-inspired energy and sports drinks, has more than tripled the number of retail locations where its products are sold. The company today announced that Golozo drinks are now sold in 1,600 stores in eight states throughout the West Coast, including all Safeway and Whole Foods locations in the region.