Sipp Launches 10.5 oz Slim Cans

The cans, offered in the brand’s five current flavors (Mojo Berry, Ginger Blossom, Summer Pear, Lemon Flower, and Zesty Orange), will be sold in cases of 12.

Craft Catalyst Closes Initial Round of Funding

Craft Catalyst, LLC is an Atlanta-based boutique food & beverage brand accelerator working with emerging brands to help manage growth, avoid pitfalls and enhance shareholder value.

Luxco Introduces New Flavors for Rebel Yell Bourbon

Rebel Yell Kentucky Straight Bourbon Whiskey has added two new flavors to its current family lineup. Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey, both bottled at 70 proof, will be available nationwide in April.

Sweet & Healthy: Sugar Alternatives Grow

Natural alternatives account for just 1 percent of the global market for sweeteners. However, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations.

Diageo Launches Smirnoff Sourced, a Gluten-Free Flavored Vodka

Smirnoff Sourced is made with 10 percent real fruit juice from concentrate and no high-fructose corn syrup. The new innovation comes in three bold, vibrant flavors including Ruby Red Grapefruit, Pineapple, and Cranberry Apple.