The two companies have worked closely together since 1974, when SFIC, a privately held and family-owned company, started to market Jägermeister in the U.S. Since then, the companies have grown the brand into the top-selling liqueur in America.
The cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date.
Now back exactly as America remembers it, Original New York Seltzer features the original recipes, original signature glass bottles and original labels.
With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands, according to the producer. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.
DripDrop Natural Berry flavored powdered packets can be found in the Baby Aisle at Rite Aid.
By establishing this partnership, DRINKmaple has hit the shelves of over 100 stores in New York, including popular specialty grocery store Fairway Market.
In a recent report, the Coca-Cola Co. sought to identify key metrics of millennial customers, including habits and attitudes, shopping occasions, and their perception of retailers.
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
In a departure from past editions of BevNET Live, complete video coverage from our recently held Summer ‘15 event is now available for viewing at no cost. Located on BevNET’s YouTube page, our coverage is broken down into individual video segments by speaker presentation, panel and discussion.
Five Wicked Dolphin Rum barrels filled with distilled water were sent 90 feet down to the USS Mohawk Veterans Memorial Reef last week, and then raised 72 hours later. This batch will be used to craft the Florida distiller’s latest offering: Sunken Barrel USS Mohawk CGC Reserve.
Osprey Organics Maple Water is harvested from maple forests in Osprey Township, Ontario, surrounded by farmland that is certified organic and free from agricultural chemicals.
The Scottsdale, AZ based company has announced the availability of its Hangover Defense shots in over 500 7-Eleven locations throughout Hong Kong.
This timely placement at an additional estimated total of 116 retail outlets is projected to offer excellent opportunities to convert hot Midwestern summer weather into increased product sales.
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.