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With fewer than 40 seats remaining, BevNET Live Summer ’13 is almost sold out! If you are interested in attending BevNET Live Summer ’13 on June 4 & 5 in New York City, register now! Our program, which will offer critical insights and information about cutting edge trends and growing opportunities in the beverage space, is sure to help you grow your business.

Amy Taylor, the VP/GM, Red Bull North America East, will add her views and observations to a panel on the role of culture at successful entrepreneurial beverage companies during this summer’s BevNET Live event. Ms. Taylor, who was previously VP Marketing, Red Bull North America, was a featured speaker at BevNET Live in December, 2011, discussing the role of earned media in brand building.

With interviews, sampling opportunities, and networking, this year, BevNET Live offers unmatched chances to get inside the minds – and the trucks – of the beverage distributor network. Content and sampling and opportunities are designed to help entrepreneurs maximize their understanding of what it takes to win from a distribution standpoint.

In the rarified world of high-end coffee, there’s a broad discussion of whether the post-Starbucks rise of independent coffee shops and specialty roasts comprises a third wave or fourth wave of coffee culture in the U.S. Regardless of the wave number, however, there’s something gathering out there on the horizon; it’s cold brewed iced coffee, and it’s headed for a store near you, and likely sooner than you think.

Just a friendly reminder that time is running out to submit your brand for inclusion in BevNET Live’s popular “Sampling Bar.” The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands. The sampling bar will be displayed during both days of the conference.

High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion.

BevNET has released the preliminary agenda for BevNET Live Summer ’13, which will be held at the Metropolitan Pavilion in New York City from June 3-5. The conference will be packed with expert speakers and panels on cutting edge beverage trends, emerging channels for investment and distribution, and captains of some of the most successful brands in the beverage industry, including AriZona Beverages Chairman Don Vultaggio, Vita Coco CEO Mike Kirban, and many more.