Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.
Mounting food waste is said to be at the heart of operational losses that reached $600,000 a month across all Organic Avenue locations by May, 2015.
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.
The manufacturing, shipping, and distribution capabilities for Campbell's new Fresh division will depend on Bolthouse’s strong cold-chain capabilities, but the brand also plans to keep innovating.
BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.
The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.
Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.
Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
The deal indicates $170 million valuation for the premium sports drink brand Mike Repole and Lance Collins (of vitaminwater and Fuze fame, respectively) launched in 2012.
BevNET recently spoke with Harmless Harvest co-founder Justin Guilbert to discuss in further detail why the company removed "100% Raw" and "Never Heated" from its labels and also addressed several questions as to whether external pressures, litigation and/or an updated formulation played a role in the updated positioning.
Boasting higher fiber and protein counts than current green beverages on the market, Mamma Chia founder and CEO Janie Hoffman believes that the four-SKU line has the potential to “evolve the greens category in a way that we haven’t seen.”