Continuing upon a quest to answer what it terms as “the diet dilemma,” Bai today unveiled a new carbonated line, its first brand extension since launching Bai5.
Boosting their leadership ranks with proven veterans of the food and beverage industry, Orgain and FreshBev recently announced top-level moves intended to mold the strategic vision of each company.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
The event conflated food/beverage rookies with financial gurus and broker veterans. It was idea makers and those who invest in the ideas. Slacks and blazers met jeans and brand tees.
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
For the past few years, consumer advocates and policy research groups have publicly criticized the ingredient and linked it to gastrointestinal symptoms.