Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.
In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.
The transition follows Coke’s purchase of a 16.7 percent stake in Monster last August which followed years of careful consideration.
The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman.
The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.
In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”
Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,
From the the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” a recent wave of publicity has thrust matcha in front of the eyes of the general public.