The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.
For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how?
In this video, Daniel Sullivan discusses the back story of Temple Turmeric's propriety turmeric variety, the recent rebrand, and its work and relationship with Boulder Brands Investment Group, which took an equity position in the company last year.
In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of emerging ingredients.
Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.
Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.
In just its second year, but growing, the top floor experience is still relatively new to the ever-expanding Natural Products Expo West, which concluded on Sunday, March 8 in Anaheim, Calif. Nevertheless, a tour of its lower-priced, smaller booths easily lent insight into some of the bleeding-edge trends in the entrepreneurial beverage business, as well as key ingredients as well.
With Darrelle Revis and Channing Tatum on board, the star power was there; but how did they do while reppin’ their brands? Let’s go to the tape and see.
This edition of FBU features a special emphasis on financial partnerships, including a pitch session with three growth-oriented investors and individual sessions that indicate the best ways to attract and communicate with potential funding partners.
In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.
Describing millennials as “leading the way now,” Califia Farms CEO Greg Steltenpohl and his team are focused on an innovation and marketing strategy that targets consumers within the demographic set.
Premium water is growing fast, there’s a void in the distribution market, and, just as nature abhors a vacuum, Lance Collins can’t stand a chance to go after white space in the supply chain.
The addition of a new line of multi-serve cashew and seed milk products follows the launch of Forager’s new 40,000 sq. ft. facility in Indio, Calif. Despite only recently beginning production in the new space, company co-founder Hanley said that the company has since added new equipment to keep supply in line with growing sales of Forager products.
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.