Body Armor, the upstart sports drink brand that hopes to topple Gatorade from its long-held category leadership, may have to face an FTC hearing over its tagline, “Upgrade Your Sports Drink.”
The question on our minds: unless AriZona co-founder Don Vultaggio has a really, really big safe somewhere, how does he pay John Ferolito?
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
After a leap into lemonade, Sparkling ICE is attempting to make a splash in another on-trend category.
Coke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look at our progress to date.”
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.
While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.
The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.