The Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream retailers and tap into the vast well of consumers that have grown up on pasteurized super-premium juice brands like Naked and Odwalla.
Eighteen months after signing a national distribution deal with Dr Pepper Snapple Group (DPS), Bai Brands, which has grown at a torrid pace in the timeframe, has sold an equity stake to the beverage titan.
PepsiCo has signed on to become the official food and beverage partner of the NBA while Coca-Cola has announced a multi-year deal with the MLS.
Rumors of an impending report on alcohol content in kombucha from the American Herbal Products Association (AHPA) has those in the ‘bucha biz buzzing over what the report may entail.
Volume of ready-to-drink (RTD) coffee products surged by 10.7 percent last year, as compared that of 2013, trumping growth of bottled water and energy drinks, which rose by 7.3 percent and 6.4 percent, respectively.
With Darrelle Revis and Channing Tatum on board, the star power was there; but how did they do while reppin’ their brands? Let’s go to the tape and see.
This edition of FBU features a special emphasis on financial partnerships, including a pitch session with three growth-oriented investors and individual sessions that indicate the best ways to attract and communicate with potential funding partners.
Bai CEO Ben Weiss today revealed that Dr Pepper Snapple Group’s (DPS) $15 million acquisition of a minority stake in his company was based on a half-billion dollar valuation. The deal gives DPS a 3 percent ownership position in Bai, which also recently secured a $25 million line of credit from global investment banking firm J.P. Morgan Chase.
Edward Balassanian, the founder and CEO of Vital Juice, told BevNET that the decision to shut down was the result of several factors, one of the most significant being the remarkable pace at which the cold-pressed juice category is evolving.
In a warning letter dated March 25, 2015, the FDA wrote that the company has failed to include in its plan “control measures that will consistently produce, at a minimum, a 5-log reduction of pertinent microorganisms, for a period as long as the shelf life of the product when stored under normal and moderate abuse conditions.”
The purchase of the Búcha brand was precipitated by a legal battle between owner B&R Liquid Adventure and a contract brewer of its kombucha drinks.
The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.
For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how?
In this video, Daniel Sullivan discusses the back story of Temple Turmeric's propriety turmeric variety, the recent rebrand, and its work and relationship with Boulder Brands Investment Group, which took an equity position in the company last year.