Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.
George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.
Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.
Oregon, Washington and Vermont seek a permanent injunction that would prohibit the company’s allegedly deceptive advertising, along with civil penalties and restitution to customers.
Green juice. Protein-jacked shakes. Oat-based smoothies. Probiotic, drinkable yogurts. With the category having such an unclear identity, meal replacement has yet to define itself.
Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
The agreement appears to underscore Target’s growing commitment to healthier, functional beverages.
Call it a case of the Mondays, but shares of Monster seemed to regain their steam Tuesday following an analyst downgrade and more litigation-related turmoil to start the week.
The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.
After surveying beverage retailers across the U.S., senior analyst Bonnie Herzog of Wells Fargo finds optimism in the overcast.
As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.