ZICO said that the new line is aimed at reaching mainstream consumers who want to make better choices when it comes to healthy eating, but are not willing to compromise on taste.
Gatorade has had its run over the past 40 years. The BodyArmor argument is that there are better ingredients, branding and pricing that will appeal to consumers and retailers.
The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.
Vita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.
Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
The agreement appears to underscore Target’s growing commitment to healthier, functional beverages.
The FDA has sent warning letters to two juice brands and a Brooklyn, N.Y.-based food and beverage company regarding infractions of sanitation and product claims.
The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.
A former employee of GT’s Kombucha has filed a class action complaint against the company, alleging the violation of several labor codes.
Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.
George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.
Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.