As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
From the maturation and evolution of established beverage trends and brands to the emergence of entirely new ones, Expo West 2016 offered further proof of the emphasis on innovation for natural and/or organically inclined beverages.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.
In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.
Merging two fast-growing beverage trends, Happy Tree has launched a ready-to-drink coffee that is cold brewed using only maple water. The company, which markets a line of organic, high pressure processed maple waters, will debut the new product at Natural Products Expo West 2016.
Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.
Premium mixers have been one of the hottest categories in the beverage business in the past few years and Q Drinks has led its growth, transforming the carbonated beverage aisle in many specialty and mainstream retail accounts.
At this week’s Natural Products Expo West trade show in Anaheim, the company will be sampling a new three-SKU line of high pressure processed (HPP), fruit juice-infused, organic probiotic waters, set to begin rolling into stores May.
On the heels of a new $5.5 million round of funding, Daily Greens is set to unveil a new look for its conventional-oriented line of high pressure processed (HPP) green juices and has added a trio of hemp milks to its Half Pint line of 8 oz. blends.