BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.
U.S. District Judge Haywood Gilliam in the Northern District of California declined to dismiss the case in its entirety, agreeing with plaintiffs that a “reasonable consumer” could be misled into thinking that phrases like “Antioxidant Packed” means that the beverages provide a “good source” of antioxidants.
The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.
She is the namesake of pioneering super premium juice brand Fresh Samantha, and while Samantha Levin was just two years old when her father launched the beverage line, she’s following in the footsteps of her family’s business -- for the second time -- with an HPP smoothie/meal replacement brand called “Sam Lives.”
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
The lawsuit arrives six weeks after the city’s Board of Supervisors voted unanimously in favor of the legislation.
According to a recent analyst report from Cowen and Company covering Nielsen sales data, CSD volumes were down 4.7 percent in the four-week period ending July 11.
Boasting higher fiber and protein counts than current green beverages on the market, Mamma Chia founder and CEO Janie Hoffman believes that the four-SKU line has the potential to “evolve the greens category in a way that we haven’t seen.”
Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.
Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.
The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
The capital raise arrives as Dave Asprey looks to expand Bulletproof beyond its e-commerce base, with plans to open up brick-and-mortar cafe locations and enter the ready-to-drink (RTD) beverage segment.
Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”
Pure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits alleging that the products use citric acid -- an ingredient that can be synthetically created -- as a preservative and are being falsely marketed as “all natural.”