Counter to prevailing beliefs about the beverage, kombucha doesn’t have to taste bad, says Live Soda Kombucha CEO Trevor Ross.
Daily Greens founder Shauna Martin credits Texas as a key launching pad for the brand, with the Lone Star State offering new and fertile ground for a now-thriving cold-pressed juice category.
In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.
California Senate Bill 1000 failed on a 7-8 vote in committee, with opponents claiming that a warning on sugary drinks would be confusing and do little to change consumer behavior.
Herzog was bullish on Monster’s recent performance – up nearly 15 percent over the four weeks ending June 7 – but that doesn’t include C-stores. For Mohsenian, the brand kept up with the category.
For Honest Tea, the math works out like this: 16 years + 22 million pounds of organic ingredients = a billion beverages.
Stumptown’s recent partnership with Straub Distributing serves as one piece of the coffee company’s growing distribution network, one that president Joth Ricci envisions as a national juggernaut.
Cold-pressed juice is growing fast, but sales of green varieties are “greatly outpacing” counterparts within the super-premium juice category, according to Starbucks.
In a recent interview with BevNET, John Showalter, the Director of Business Insights for Red Bull North America, provided a rare glimpse into the strategic vision of the energy giant.
As emerging categories continue to evolve, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman discuss notable developments in the beverage industry during the first half of 2014.
In a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”
The Coca-Cola Co. is said to be readying a U.S. launch for Coke Life, a mid-calorie cola made with a sweetener blend that includes stevia.
Consumers are increasingly seeking out foods and beverages labeled as “natural,” but their expectations for the term are often at odds with what is actually delivered, said Consumer Reports.
Ken Sadowsky, the senior beverages advisor in the U.S. for Verlinvest, offers his take on the development and growth potential for a number of developed, emerging and nascent beverage categories.