In the video, Weiler discusses the growth of Drinkmaple, which made its official launch a year ago and the brand’s recent authorization at Kroger.
Starbucks will initiate the rollout at select company-owned cafes nationwide and select grocery stores regionally in Western Washington, Western Oregon and Denver.
The change comes nearly five months after the U.S. Food and Drug Administration (FDA) warned Harmless Harvest that it was not doing enough to ensure the safety of its coconut water products.
As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
From the maturation and evolution of established beverage trends and brands to the emergence of entirely new ones, Expo West 2016 offered further proof of the emphasis on innovation for natural and/or organically inclined beverages.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.
In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.
Merging two fast-growing beverage trends, Happy Tree has launched a ready-to-drink coffee that is cold brewed using only maple water. The company, which markets a line of organic, high pressure processed maple waters, will debut the new product at Natural Products Expo West 2016.
Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.