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Columbia Gorge Enlists UNFI and Expands HPP Offerings

The company recently partnered with UNFI, the nation’s largest distributor of natural foods and a preferred supplier for Whole Foods. UNFI now distributes a range of Columbia Gorge juices in Texas, Madison, Wis. and Chicago, and the brand is gradually making its way east, now using HPP as a way to extend shelf life of products carried by the wholesaler.

New on Project NOSH: “Just Mayo” Isn’t Really Mayo, Says FDA

What do you do when your signature product’s name is deemed unacceptable by the FDA? That’s the situation Hampton Creek is in after the government agency sent a warning letter to the company regarding its Just Mayo brand. Read the full story on Project NOSH, BevNET's site covering the world of Natural, Organic, Sustainable and Healthy packaged food companies.

XYIENCE Replaces Cage Fights with College Football in Revamp

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

PepsiCo to Use Sweetmyx Enhancer in Mug Root Beer, Manzanita Sol

Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.

Hint Adds a “Kick” of Caffeine in Brand Extension

Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.

Califia Farms Hires Dan Mader as Senior Vice President of Sales

Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.

BevNET Exclusive: Suja CEO Jeff Church Talks Coke Investment

“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”

Panera Adds Blueprint, Harmless Harvest, Joia

Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.

Q&A: Harmless Harvest Co-Founder Discusses “Raw” Revamp

BevNET recently spoke with Harmless Harvest co-founder Justin Guilbert to discuss in further detail why the company removed "100% Raw" and "Never Heated" from its labels and also addressed several questions as to whether external pressures, litigation and/or an updated formulation played a role in the updated positioning.