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BevNET Podcast Ep. 24: Hacking Expo East

Natural Products Expo East 2016 opens next week, and this edition of the podcast offers our take on how exhibitors and attendees can make the most of the event.

Suja’s Charcoal-Infused Juice Gets Limited Edition Treatment

Suja CMO Heather MacNeil Cox said that the limited-edition release of Midnight Tonic was an extension of the brand’s 2016 “Surprise + Delight” initiative, one in which Suja “sought out creative ways to give back to our community." Only 1,000 bottles were produced and made available for sale only on Suja’s website.

Solti Hopes to Shine Bigger Light on UV-Processed Juice

Founder Ryne O’Donnell asserts that Solti’s process of exposing juice to UV light, in conjunction with an atmosphere controlled aseptic filler, “is proving to have more nutrients, flavor, aroma and shelf life” than juices that undergo high pressure processing (HPP), a common safety method for cold-pressed juices.

MALK Goes National With Kroger

Organic and cold-pressed nut milk brand MALK has landed placement at 1,200 Kroger-owned grocery stores. The deal with Kroger gives MALK a coast-to-coast presence and a foothold in the premium set of the fast-growing dairy alternative category.

Shake-Up at Bolthouse Farms

Included in those changes is a shakeup near the top of the division, including the removal of Scott LaPorta, the president and GM of Bolthouse Farms, the largest company in the division.

Gatorade Tries Better-For-You Again, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

Nawgan to Rebrand as INVIA

Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.