Top Feature

Agua Drops the Enerviva in Brand Revamp

In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”

Howell Departs Rooibee, Meissner Joins Board

Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,

Matcha Mania is Upon Us

From the the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” a recent wave of publicity has thrust matcha in front of the eyes of the general public.

Whynatte Latte Enters 1500 Kroger-Owned Stores

Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.

Coke Advances its Refranchising Efforts

The deal is expected to close in the Fall of 2015, at which point Coca-Cola Bottling Co. Consolidated will take on distribution of Coca-Cola products in major markets including Indianapolis, Cincinnati, Columbus, Dayton, Baltimore, Richmond, Norfolk, Alexandria, and Washington D.C.

New Honest Tea Product Goes Nationwide in Wendy’s

A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.