In addition to being the first U.S. brand and first fruit-infused birch water on the market, the beverage is also the only one exclusively sourced from U.S. birch trees in Vermont.
Natural Products Expo East 2016 opens next week, and this edition of the podcast offers our take on how exhibitors and attendees can make the most of the event.
Rebel Kitchen’s new line is essentially a rebrand of Unoco, a super-premium coconut water brand that Rebel Kitchen invested in and later acquired.
Suja CMO Heather MacNeil Cox said that the limited-edition release of Midnight Tonic was an extension of the brand’s 2016 “Surprise + Delight” initiative, one in which Suja “sought out creative ways to give back to our community." Only 1,000 bottles were produced and made available for sale only on Suja’s website.
The new drinks are available in Whole Foods’ Northeast region and retailers in the New York Tri-State area for a suggested retail price of $2.99.`
Founder Ryne O’Donnell asserts that Solti’s process of exposing juice to UV light, in conjunction with an atmosphere controlled aseptic filler, “is proving to have more nutrients, flavor, aroma and shelf life” than juices that undergo high pressure processing (HPP), a common safety method for cold-pressed juices.
There are three investments on the books following its initial, $18 million raise (including Bonafide Provisions and Hope Foods), which closed in January. One more is scheduled to follow in short order.
Organic and cold-pressed nut milk brand MALK has landed placement at 1,200 Kroger-owned grocery stores. The deal with Kroger gives MALK a coast-to-coast presence and a foothold in the premium set of the fast-growing dairy alternative category.
Included in those changes is a shakeup near the top of the division, including the removal of Scott LaPorta, the president and GM of Bolthouse Farms, the largest company in the division.
Until now Coke’s participation in the ready-to-drink coffee has been with illy issimo, a joint venture launched with international coffee giant illycaffe S.p.A.
Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.
The Kroger deal follows the brand’s distribution deal with TJX earlier this year, which saw the brand enter select T.J. Maxx, HomeGoods and Marshalls stores across the country.
As part of the deal, L.A. Libations will purchase equity in the fledgling bone broth company, and will also help shepherd it into the core accounts that are the brand development company’s stock-in-trade.
Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.