Super-premium dairy alternative brand NüMoo unveiled a revamped label and several innovative line extensions, including an Edamame Soy Milk, at Natural Products Expo East 2016. In an interview with BevNET, NüMoo co-founder Joe Savino said that the updates represent a continued focus on producing nutrient-laden and clean label formulations for plant-based milks.
Having aligned itself with a powerful strategic partner, Secret Squirrel, a Los Angeles-based producer of cold brew coffee, is aiming to make the leap from regional brand to national player in the fast-growing realm of cold brew beverages.
A showcase for emerging and fast-growing beverage trends, Expo East 2016 most prominently featured the continued evolution of cold brew coffee and the swelling ranks of brands participating in the space.
Runa's revamp was a project nearly 18 months in the making, but co-founder Tyler Gage believes that the company, a marketer of guayusa-based tea and energy drinks, finally got it right.
Bolstered by national distribution at Target, Powell and Mahoney pulled in nearly $3.13 million in sales for the 52-week period ending on May 15, up 75.6 percent year-over-year, according to IRI. Co-founder Mark Mahoney attributes swelling growth to rising consumer demand for premium and natural options within the mixer set, along with brand’s focus on high-quality ingredients and its recent innovation with carbonated varieties.
“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”
In this video, we sift through notable product launches and line extensions and identify emerging trends in craft soda, sparkling water, RTD coffee and tea on display at the specialty foods convention. We also examine the growing ranks of beverage exhibitors that were targeting food service opportunities at the event.
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
In the video, Weiler discusses the growth of Drinkmaple, which made its official launch a year ago and the brand’s recent authorization at Kroger.
In this video, Carmichael discusses the genesis of La Colombe's Draft Latte, the coffee's innovative can and how Chobani founder Hamdi Ulukaya, who is the primary investor in La Colombe, will be involved in the rollout of the new product.
As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.
In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.