Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company’s volume. “We’re between categories,” Klock told BevNET during a videotaped interview on the floor of NACS. “That’s where the white space is.”
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
Drinkable yogurt sits at the intersection of the three P’s of beverage industry buzzwords — probiotic, portable, protein. Yet will this advantageous positioning be enough to carry a category?
Reed’s, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.
As the first ginger beer made with fresh lemons and fresh ginger, the development of Spindrift’s newest offering was a tremendous undertaking.
As one of the co-founders of Nantucket Nectars and a Managing Director at First Beverage Group, Tom First is well-versed in what it takes to launch and run a successful beverage company. In this video on BevNET Food and Beverage University, First draws on his expertise in financing new ventures to discuss where and how entrepreneurs can look to find investors for their brand.
Daily Greens founder Shauna Martin credits Texas as a key launching pad for the brand, with the Lone Star State offering new and fertile ground for a now-thriving cold-pressed juice category.
Sweeter and denser that the primary line, Ito En’s new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
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Lumi Juice became the first cold-pressed juice brand to land shelf placement at The Fresh Market. But the distribution deal, while high-five worthy, doesn’t mark the finish line.
Its distribution partnership with PepsiCo in high gear, KeVita CEO Bill Moses sees its sparkling probiotic drinks as becoming a ubiquitous offering.
Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.
White space is hard to come by in the energy category, but Mamma Chia has introduced a new line that CEO Janie Hoffman sees as filling a gap in the sub-segment often referred to as “clean energy.”
Counter to prevailing beliefs about the beverage, kombucha doesn’t have to taste bad, says Live Soda Kombucha CEO Trevor Ross.
In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.