Video: Investors Swarm Expo West, But Few Deals

With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.

NACS Video: Here’s Why Sparkling Ice Launched Tea

Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company's volume. "We're between categories," Klock told BevNET during a videotaped interview on the floor of NACS. "That's where the white space is."

Video: Key New Products from Expo West 2015

There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.

Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.