In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
Randy Shefshick, the founder of sparkling water brand Something Natural and Mocked Up, a line of non-alcoholic cocktail blends, is heading up the U.S. launch as part of a joint venture with Cawston Press.
In October, Humm was authorized for sale at Seattle’s CenturyLink Field and given the title of the “official kombucha of the Seattle Seahawks.”
Prochnow pointed to terms like “healthy” and “made in the USA” as examples of label claims that must be substantiated or companies risk the wrath of class action lawsuits.
It’s fair to say that tea-based tonics, birch tree water and canned wine are beverage concepts that might not be ready for mainstream grocery aisles. However, they may represent the kind of bleeding-edge innovation that has propelled significant change on beverage shelves over the past decade.
In an interview at the 2016 Winter Fancy Food Show, Owl’s Brew president Maria Littlefield said she's been "seeing a lot of focus on different retailers building out a set" for craft cocktail mixers.
In an interview with BevNET, Purity Organic president Dave Minnick explained that the genesis of the teas sprung from New York beverage wholesaler Big Geyser, which distributes the company's juices in the region.
Yes, the Fancy Food Show has evolved. Yes, it now attracts food and beverage products not traditionally viewed as “specialty.” But make no mistake: the event is still a showcase for decadent and unique flavors, and the 2016 winter edition didn’t disappoint.
This brief video highlights a few memorable moments from the conference -- including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey -- as documented and edited by BevNET videographer Matt Rogers.
Moon Juice's expansion plans follow the addition of former Evolution Fresh executive Shawn Sugarman as president of the company.
Campbell’s new C-Fresh division is drawn and determined to grow — even if it takes buying other companies to get there. That was just one message delivered by Scott LaPorta, the president of Campbell-owned Bolthouse Farms, at this year’s BevNET Live in Santa Monica.