Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
In the video, Weiler discusses the growth of Drinkmaple, which made its official launch a year ago and the brand’s recent authorization at Kroger.
In this video, Carmichael discusses the genesis of La Colombe's Draft Latte, the coffee's innovative can and how Chobani founder Hamdi Ulukaya, who is the primary investor in La Colombe, will be involved in the rollout of the new product.
As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.
In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
Randy Shefshick, the founder of sparkling water brand Something Natural and Mocked Up, a line of non-alcoholic cocktail blends, is heading up the U.S. launch as part of a joint venture with Cawston Press.
In October, Humm was authorized for sale at Seattle’s CenturyLink Field and given the title of the “official kombucha of the Seattle Seahawks.”
Prochnow pointed to terms like “healthy” and “made in the USA” as examples of label claims that must be substantiated or companies risk the wrath of class action lawsuits.
It’s fair to say that tea-based tonics, birch tree water and canned wine are beverage concepts that might not be ready for mainstream grocery aisles. However, they may represent the kind of bleeding-edge innovation that has propelled significant change on beverage shelves over the past decade.
In an interview at the 2016 Winter Fancy Food Show, Owl’s Brew president Maria Littlefield said she's been "seeing a lot of focus on different retailers building out a set" for craft cocktail mixers.