Videos

Despite the emergence of natural and better-for-you beverages in the c-store channel, in part two of our video recap of the 2012 National Association of Convenience Stores (NACS) show, the editorial team discusses how a “back to basics” sensibility was evident throughout the event.

As part of BevNET’s continuing 2012 NACS show coverage, the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the c-store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.

BevNET's Beverage School is an on demand video based learn tool that covers a variety of key industry topics. Designed to help people get up to speed on the beverage industry and avoid common mistakes, Beverage School features hundreds of video clips that are all accessible for a nominal subscription fee.

Despite a sensational and raucous booth befitting its brand name, Rockstar rather quietly unveiled a new line of energy waters at the 2012 National Association of Convenience Stores (NACS) show yesterday. Although the new water line appeared to be somewhat hush-hush, Rockstar did showcase a new line of sour energy drinks and line extensions.

In this video, filmed inside massive Red Bull’s booth at the 2012 NACS show, we take a first look at the company’s “Red Bull Edition” line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.

In this video interview filmed at Marley Beverage Co.’s bustling booth at the recently held 2012 Natural Products Expo East show, BevNET founder and CEO spoke with Marley’s Kevin McClafferty about the surging success of the brand, the decision to remove Melatonin from its relaxation drinks, and how transitioning its One Drop coffee line into cans, puts Marley in a better position to compete in the RTD coffee category.

In this video segment filmed at Grady’s Cold Brew headquarters in Brooklyn, BevNET founder and CEO John Craven sits down with Laird to discuss a range of topics, including the growth of cold brew beverages, and how having a home base in New York’s most eclectic borough is deeply tied to its success. Laird also addresses rapid crowding within the cold brew coffee category, and the importance of differentiation and education as a way to stand out among similarly branded products.

Fresh off a $3 million round of financing, Brooklyn-based Runa showcased its line-up of ready-to-drink and loose Guayusa products at last week’s Natural Products Expo East show. In this quick video, BevNET CEO John Craven speaks with Runa co-founder Dan MacCombie about the company’s rapid growth over the past year, plans for new distribution on the West Coast, and supporting Runa current retail presence, which is based mostly in the Northeast.