Videos

Video: Mamma Chia CEO – Mainstream Has Been “Phenomenal” for Us

In a recent interview, Mamma Chia CEO Janie Hoffman explained that sales of of its chia-infused drinks have “doubled, if not tripled, with going into mainstream,” in large part due to rapidly growing awareness of chia — and its nutritional content — among mainstream consumers, and noted that the rapid and positive trajectory of the brand has given it the ability to innovate and take a leadership position in the world of chia.

Video: Jin+Ja Builds on Solid Foundation

While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.

Video: Checking In with Green Mustache at Expo East 2013

In this video filmed at Green Mustache’s booth at Expo East, founder VanTrang Manges spoke about the launch of her brand of organic fruit and vegetable juice kids’ smoothies and initial reception for the products. Manges also discussed the challenges associated with her foray into the beverage industry, and navigating the complexities of manufacturing as well as sales and marketing.

Video: Trends, New Products at Natural Products Expo East 2013

In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.

Video: Body Armor’s Collins: “The Pricing Game Has Changed”

Yes, the rollout of Body Armor has featured some missteps; yes, people have noticed. But founder Lance Collins, as grizzled a beverage veteran as any, is determined to achieve success with his multi-function, “superdrink” brand. But the current ultra-competitive pricing environment for beverages, in which new products face off against highly promoted brands made by bigger companies, has made that road tougher than ever, Collins said.

Video: A Behind-The-Scenes Look at Evolution Fresh’s New $70 Million Juicery & Interview with Founder Jimmy Rosenberg

In recent interview filmed on location at the company’s vast headquarters and juicery in Rancho Cucamonga, Calif., founder and “Chief Juice Officer” Jimmy Rosenberg sat down with BevNET CEO John Craven for a wide-ranging interview in which Rosenberg offers his views on the rapid emergence of the cold-pressed juice category — and its impact on the overall juice market — as well as his long term vision for Evolution Fresh.

Video: Chia\Vie Aiming for Growth in Grocery, Club Channels

Although the emergence of chia as an ingredient originated from within the natural channel — and remains in high demand among natural consumers — Chia\Vie, a line of ground chia seed and fruit juice smoothies, is attempting to take advantage of growing awareness and consumption of chia through placement and positioning of the brand in grocery and club stores.

Video: A Recap of NACS 2013

What a difference a year makes. Yes, most of the big beverage players were present at the 2013 NACS (National Association of Convenience Stores) Show; The Coca-Cola Co., PepsiCo, Dr Pepper Snapple, Red Bull and Monster Energy all featured the usual mega booths that attendees are used to seeing at the event. But unlike years past, the NACS show in Atlanta was notable for what it was missing: many of the natural and functional brands that we saw in 2012.

Video: Motto’s Momentum with Matcha

Launched in 2012, Motto, which markets a sparkling matcha tea, has racked up a number of wins over the past year, including the top spot at BevNET Live’s New Beverage Showdown 5 and new distribution in natural and specialty retailers along the East Coast and in Kroger-owned stores in Colorado.

Video: Harmless Harvest’s Sustained Drive for Innovation

Although the use of HPP has been limited to a handful of beverages in the juice and coconut water categories, the processing method — which uses pressure instead of heat to make a raw product safe to consume — has for the first time been employed in a tea drink. And, unsurprisingly, it’s the restless folks at Harmless Harvest, which helped pioneer the use of HPP in beverages, who are behind it.

Video: Pieces in Place, Zola is in Execution Mode

Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward — and not looking back.