As one of the co-founders of Nantucket Nectars and a Managing Director at First Beverage Group, Tom First is well-versed in what it takes to launch and run a successful beverage company. In this video on BevNET Food and Beverage University, First draws on his expertise in financing new ventures to discuss where and how entrepreneurs can look to find investors for their brand.
Daily Greens founder Shauna Martin credits Texas as a key launching pad for the brand, with the Lone Star State offering new and fertile ground for a now-thriving cold-pressed juice category.
As emerging categories continue to evolve, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman discuss notable developments in the beverage industry during the first half of 2014.
The template for Vital’s micro-juicery model is its current facility in Seattle, which has systems in place that allow the company to “track produce all the way from the vendor through to the bottle."
As the lead in one of the seven “Circles” funds, Brad Barnhorn, a long-time beverage investor and advisor, will focus on investment opportunities in the healthy food/beverage and healthy living space.
In the embedded video, which was filmed at Natural Products Expo West 2014, Baagua founder and CEO Dale Starnes said that the inclusion of whole-piece ingredients was “a happy accident.” It started as a practice of efficiency.
The luxury of eating well without putting in the time was once reserved for those able to finance a maid or butler. Now, replacement beverages are stepping up and Omgblends wants a piece of the pie, which already includes brands such as Suja and Sambazon.
Counter to prevailing beliefs about the beverage, kombucha doesn’t have to taste bad, says Live Soda Kombucha CEO Trevor Ross.
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In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.
Rep. Rosa DeLauro (D-CT) says that she’s working on legislation to tax beverages with added sugar. She hopes to introduce the legislation “in a matter of weeks.”
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
A recent report by the National Association of Convenience Stores (NACS) says that the convenience frontier keeps growing. According to the report, U.S. convenience stores increased in-store sales in 2013 to a record $204 billion. As of Dec. 31, 2013, the U.S. convenience store count had increased to 151,282 stores, a 1.4 percent increase from the previous year.
In an interview with BevNET CEO John Craven, David Smith said that High Brew would “attempt to reverse that trend” of sweet coffee products with a formulation that features a stronger coffee flavor than competing brands along with reduced sugar and calorie content, as compared to other coffee drinks.
For one of the country’s hottest brands in the natural channel, Natural Products Expo West 2014 also seemed to be something of a point of departure for Kevita, a fast-growing sparkling probiotic brand that aims for 100 percent growth annually for the next five years – and has hit that mark for the past two, according to co-founder Bill Moses.