Videos

“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no “category” for WD-40, Bhargava considers energy shots to be a one-horse stable.

With chia category leaders Mamma Chia and GT’s – which makes a chia seed and kombucha blend – continuing to grow in natural in hybrid retail channels, and an expanding field of chia beverage brands and established beverage companies such as Lifeway Kefir introducing chia-infused line extentions, Chia\Vie is hoping that two recent moves will be key to maintaining momentum for the brand, while at the same time keeping up with competition.

BevNET's Beverage School is an on demand video based learn tool that covers a variety of key industry topics. Designed to help people get up to speed on the beverage industry and avoid common mistakes, Beverage School features hundreds of video clips that are all accessible for a nominal subscription fee.

Despite the emergence of natural and better-for-you beverages in the c-store channel, in part two of our video recap of the 2012 National Association of Convenience Stores (NACS) show, the editorial team discusses how a “back to basics” sensibility was evident throughout the event.

As part of BevNET’s continuing 2012 NACS show coverage, the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the c-store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.

Despite a sensational and raucous booth befitting its brand name, Rockstar rather quietly unveiled a new line of energy waters at the 2012 National Association of Convenience Stores (NACS) show yesterday. Although the new water line appeared to be somewhat hush-hush, Rockstar did showcase a new line of sour energy drinks and line extensions.

In this video, filmed inside massive Red Bull’s booth at the 2012 NACS show, we take a first look at the company’s “Red Bull Edition” line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.

In this video interview filmed at Marley Beverage Co.’s bustling booth at the recently held 2012 Natural Products Expo East show, BevNET founder and CEO spoke with Marley’s Kevin McClafferty about the surging success of the brand, the decision to remove Melatonin from its relaxation drinks, and how transitioning its One Drop coffee line into cans, puts Marley in a better position to compete in the RTD coffee category.