Since 1966, when Alfred Peet opened the first Peet's store in Berkeley, our goal has been to offer the best coffees & teas in the world, without compromise. We believe that meticulous selectivity, artisan roasting, and our commitment to freshness make the difference you can taste. Known as the "grandfather of specialty coffee," Peet's Coffee & Tea has been a Berkeley institution since opening its doors more than forty years ago. Throughout the 1970s and 1980s, Peet's Coffee & Tea was a pioneer among other food purveyors in Berkeley's "gourmet ghetto" - a collection of European style shops and restaurants. Today, traditional values are maintained to create coffees of distinction and we’re working to make these coffees even more accessible to a broader audience of coffee lovers.
Peet’s has grown to nearly $250MM in sales. Peet’s is sold in multiple channels: 190+ retail store locations in six states, National Home Delivery Service, select Office Coffee and Food Service programs and is expanding rapidly in Grocery across the U.S. Currently, Peet’s is available in 8,500+ grocery stores across many states.
Overall function:
The Distributor Sales Manager for Peet’s Bottled RTD Tea is responsible for organizing and managing a network of independent beverage distributors throughout Northern California to achieve volume, sales and operating profit objectives for the Peet’s Bottled RTD Tea line. This person will assist in the development of account-level and distributor-level sales plans, strategies and tactics, and policies and procedures for roughly 10-15 distributors, spanning Northern California.
Specific experience and responsibilities:
• Directly responsible for establishing, developing and implementing a successful distribution network and customer sales strategy to achieve profitable volume growth in Northern California, and for the direct management of a beverage distribution network
• Must understand the workings of independent distributor networks and maximizing performance of independent distributor personnel
• Responsibility for managing relationships with independent distributors and for establishing and achieving objectives, success metrics and goals.
• Develops strong working relationships/collaborates with key cross functional roles in the marketing, product manufacturing and finance organizations in order to meet the volume and profit goals for the RTD beverage business.
• Collaborates effectively with marketing and the coffee account sales team to develop and implement the sales strategy
• Partners with marketing on sales forecasts, suggested pricing and promotion, and budgets.
• Owns market reporting.
• Effectively manages and negotiates trade spending and capital budgets to achieve overall RTD category sales and profit objectives.
· Maintain distribution and expand as appropriate in keeping with expansion plans.
• Acts as primary contact for RTD Tea with key accounts (Safeway, Lucky, Savemart, Raley’s, etc) and beverage distributors. Coordinate with Coffee sales force to ensure account alignment.
• Participates in community activities/special events/promotions/trainings as necessary.
Requirements:
• Bachelor’s degree preferred
• 7-10 years experience in sales, chain sales, and distributor management
• A self starter with established relationships with key accounts and distributors in the markets
• Strong organization, program execution, field marketing, presentation, and management skills
• Demonstrated customer satisfaction orientation
• Excellent verbal and written communication skills
• Beverage background preferred
• Strong prioritization skills
• Strong computer skills particularly in relation to analyzing sales data and trade management systems
• Ability to travel on a periodic basis
• Ability to translate corporate direction into field activity
In return for all of this, you will receive great benefits (including medical, dental, prescription, vision, 401(k) plan, and life insurance), a respectful work environment, excellent training, a sense of accomplishment, advancement opportunities and the breadth and depth of coffee and tea knowledge from the gold standard specialty coffee company.
We encourage applicants of all ages, races and ethnic backgrounds.