D. G. Yuengling & Son, Inc. - District Sales Manager, Central Florida

YUENGLING BREWERY seeks experienced beer industry applicants for District Manager, Central Florida.  

Summary of Responsibility:  Develop and implement, at wholesale and retail levels, programs addressing sales, distribution and promotional opportunities.  Implements approved business plans in assigned areas of responsibility to grow the Yuengling portfolio.

Essential Duties and Responsibilities:

1. Plans and develops local market plans to meet sales objectives with Regional Sales Manager.
2. Maintain regular call frequency with wholesalers as assigned by Regional Sales Manager.
3. Builds rapport and support of wholesaler management/sales team for stated Yuengling sales objectives.
4. Provides direction and support to assigned distributors, managing retail execution plans and activities for assigned markets.
5. Conducts regular sales and planning meetings with assigned wholesaler sales team and/or sales management in accordance with Regional Sales Manager.
6. Ensures wholesalers maintain adequate product inventory levels and demonstrates proper inventory rotation within Yuengling guidelines.
7. Maintain regular call frequency with assigned retail on/off premise category manager call points and retail field sales managers as assigned by Regional Sales Manager.
8. Submits to Regional Sales Manager for review/approval all written communication to wholesalers and presentations to retail category managers

Pricing Responsibilities

1. Accurate records of current market pricing must be maintained and updated along with an updated wholesaler file of current Yuengling price to retailer by package.
2. Maintain up to date records of competitive pricing.
3. Conduct bi-annual price surveys with each wholesaler.  Compare Yuengling NR and Can pricing vs. key domestic competitors.  Survey provided by Regional Sales Manager.
4. Initiate corrective action to improve Yuengling pricing in all on and off premise accounts.

 Distribution

1. Identifies and develops programs for under performing packages.
2. Develop annual distribution targets by brand/by package for all wholesalers to be submitted to Regional Sales Manager. 
3. Create account target list by wholesaler for key packages in order to improve distribution and generate new business for the brewery.
4. Submit distribution progress reports as assigned by Regional Sales Manager.

 Merchandising

     Establish annual point-of-sale budget with each wholesaler to be approved by Regional Sales Manager. 

1. Monitor trimester wholesaler point-of-sale spend vs. budget
2. Manages and supervises the allocation of all point-of-sale materials with assigned wholesalers
3. Identify and ensure wholesaler support material is adequately maintained on a monthly basis.
4. Engage point-of-sale commitments and encourage merchandising efforts while in retail trade.
5. Regularly assembles and positions point-of-sale at retail.

Trimester Reviews     

1. Conduct trimester reviews against the Annual Business Plan.  To include:

Distribution progress, YTD sales volume, market  pricing, price surveys, and budget spending.

Corrective action plan will be formulated if necessary. 

Education and/or Experience:

 Bachelor’s Degree in Business Administration and equivalent job experience are necessary.