The word "crunk" means energy and can be used to describe anything that is fun, exciting and energizing. It can also be used to describe music, people, and life. CRUNK!!! Energy Drink embodies the lifestyle of letting loose, feeling free and expressing oneself. CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. It is made with real juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine. It comes in three flavors: Pomegranate, Citrus, and Grape-Acai. The company markets it's product through its music, collegiate, sampling, and lifestyle platforms.