Crunk was founded in 2004 by the late industry legend Sidney Frank, the visionary marketer of Jägermeister and Grey Goose Vodka brands. Crunk was created by Sidney to be a "better tasting and better for you" energy drink built on: a premium formulation with natural ingredients, outstanding flavor profile, and exceptional performance wtih "no-crash".
The word "crunk" means energy and can be used to describe anything that is fun, exciting and energizing. It can also be used to describe music, people, and life. CRUNK!!! Energy Drink embodies the lifestyle of letting loose, feeling free and expressing oneself. CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. It is made with real juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine. It comes in four flavors: Pomegranate, Citrus, Grape-Acai, and Mango-Peach.
The company markets it's products through its music, collegiate, lifestyle, and interactive platforms.