VEB has met with a group to figure out the main challenges and concerns that entrepreneurs face on a short-term and long-term basis.
A technical edge doesn't lead to a winning brand unless it's stated properly -- and it's copacetic.
Incorporating in-depth analysis of recent beverage industry and growth trend data, as well as interviews with key players at all stages of success in the beverage business, Ms. Fry’s talk will break down the way attributes like brand, product, sourcing, manufacturing, sales, marketing, distribution and finance interact as entrepreneurial beverage companies grow.
Giannuzzi, who has worked with brands like Glaceau, Suja, and Mamma Chia during their fundraising processes, will discuss ways companies can consider their independence as they face a range of financial options.
During his presentation, Sinclair will explore brands that have been able to successfully grow on a massive scale -- the Walmart Scale -- while also enumerating the operational and strategic hurdles they will face as they attempt that kind of expansion.
Ms. Klug’s background and current position leave her uniquely qualified to speak about how current retailing trends dovetail with the aims of beverage marketers, as her purview extends from those neighborhood, “up and down the street” markets to large, full-service, high-end supermarkets like Haggen, Gelson’s and Bristol Farms.