We’re just about a month away from BevNET Live Winter 2013, which will be held on Dec. 9 and 10 at the Loews Hotel in Santa Monica, Calif. The event is filling up faster than ever, and is expected to sell out well before the actual event. If you haven’t registered for BevNET Live, don’t delay any longer. REGISTER NOW!
It's last call for brands hoping to take part in BevNET Live’s signature competition, the New Beverage Showdown presented by Venturing & Emerging Brands (VEB). The competition, which will be held on December 9 & 10 at the Loews Hotel in Santa Monica, Calif., gives beverage entrepreneurs an opportunity to showcase their business plan and new products and receive immediate feedback from a judging panel comprised of successful and well-respected industry veterans.
During BevNET Live in Santa Monica, Ms. Ripley will offer “Tales from an Insider,” a unique talk about a valuable set of best practices to adopt as young growth companies look to grow into larger ventures – and hopefully avoid the mistakes of their predecessors.
Underlying GoodBelly's growth has been a potent focus on consumer acquisition -- a strategy based on the idea that the cost of building a devoted consumer is one that has long-term value and can lead to a high return on that investment. During a talk at BevNET Live, Murray will describe for the BevNET audience the ways he worked to prepare GoodBelly to enact that strategy, and help attendees understand the key elements that can allow them, too, to align their marketing and distribution efforts.
During his talk, "Moving Beyond Bootstrapping? Here's What More Capital Solves -- and Doesn't," Lerner will discuss the ways that an increased capital investment gave his brand access to the cash it, like all brands, desperately needed to be able to grow and scale. The talk will show that money doesn't solve everything, however, as Lerner will also provide thoughts about the ways he felt that capital was successfully deployed -- and some of the ways he'd have used it differently.