Latest News from BevNET Live Summer 2014

BevNET Live: Mamma Chia's Janie Hoffman on "The Entrepreneur as Brand"

BevNET is delighted to present a talk with Janie Hoffman, the founder and CEO of Mamma Chia, on what happens when a brand and its founder are inextricably linked in the consciousness of the public and of the industry. When you’re an entrepreneur without a huge marketing budget, and you’re aiming to shake up the market, it happens: the founder’s story becomes the key window into the product and its larger meaning. In effect, the founder becomes the brand.

Zevia CEO Paddy Spence to present at BevNET Live

Mr. Spence, the CEO of Zevia, will be speaking on the ways that the brand has managed to stay lean while growing to more than $60 million in retail sales last year, as well as the pattern recognition moment that took place as the company’s message pivoted to focus on a growing marketplace retreat from artificial sweeteners and creating an “easy switch” for existing diet soda consumers.

New Beverage Showdown 7 – Think Your Brand’s Got What it Takes? Apply TODAY!

Since its inception, the New Beverage Showdown, BevNET’s signature beverage brand competition, has offered significant exposure to dozens of early-stage companies and emerging beverage categories, with top awards and recognition going to some of most innovative new brands to launch in recent years, including Coco Cafe, Runa, ChiaVie and Health-Ade.

BevNET Live Summer ’14 Sampling Bar Now Open

NOW is your opportunity to include your brand as part of the “Sampling Bar” at our upcoming BevNET Live Summer ’14 event. The Sampling Bar is a free promotional opportunity that enables you to have samples of your product in an unmanned area designed to showcase new, innovative or successful beverage brands to the over 500 beverage industry professionals, including investors, distributors and retailers, expected to attend BevNET Live.

Early Registration for BevNET Live Summer 2014

BevNET Live Summer 2014 is returning to the Metropolitan Pavilion on May 14 and 15. As with previous events, it’s likely to sell out. If you are planning on attending, we highly recommend taking advantage of Early Registration, which is available for a limited time only. You’ll find the link after the jump.