Since its inception, the New Beverage Showdown, BevNET’s signature beverage brand competition, has offered significant exposure to dozens of early-stage companies and emerging beverage categories, with top awards and recognition going to some of most innovative new brands to launch in recent years, including Coco Cafe, Runa, ChiaVie and Health-Ade.
The competition will return for a seventh time as part of BevNET Live Summer 2014, which will be held on May 14 and 15, 2014 at the Metropolitan Pavilion in New York City. New Beverage Showdown 7 will give 20 beverage entrepreneurs the opportunity to showcase their business plans and new products and receive immediate feedback from a judging panel comprised of industry veterans and innovators. New Beverage Showdown is presented by Venturing & Emerging Brands, an operating unit of Coca-Cola North America.
The semifinal round of New Beverage Showdown 7 will begin before the official start of BevNET Live programming on the morning of May 14. Each of the 20 brands will have two minutes to give their best “elevator pitch” to the judging panel. The opening round is designed to help beverage entrepreneurs and innovators refine their ability to quickly introduce their products to important potential investors, distributors, and other key connections.
The judges will choose six companies to will move on to the final round, to be held on May 15, in which the remaining will have five minutes to showcase their brand, with the opportunity to include a variety of multimedia in their presentation.
The winner of New Beverage Showdown 7 will receive $10,000 in cash and prizes, including a check for $5,000 from Venturing and Emerging Brands.
Unlike previous competitions, semi-finalists will NOT be added on a first-come, first-served basis. Instead, BevNET staff members will select participants based on the strength of their applications. In addition to details about their company and product line, we encourage applicants to include a short video with their submission, one that tells us a little more about themselves and their brand. The video should be entertaining, informative and fun.
Please note that companies that wish to participate must meet entry qualifications to be able to compete.
New Beverage Showdown 7: Format & Application Process
Brands wishing to present during the New Beverage Showdown should visit the New Beverage Showdown 7 application for the full rules (including selection criteria) and to apply. Questions about the Showdown can be directed to Jon Landis.
Complete details on New Beverage Showdown 7, including the exact timing of the presentations, will be provided in the coming weeks.
About BevNET Live
BevNET Live is a biannual conference for the US beverage industry, with an emphasis on the entrepreneurial end of the business. It provides presentations from leading beverage executives, in-depth breakout sessions, an expo of supplier and beverage exhibits, and ample networking time. The conference is attended by entrepreneurs, suppliers, distributors, retailers, investors and others who are interested in the cutting edge of the beverage business.
About Venturing and Emerging Brands
Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of ZICO Coconut Water, VEB currently manages a portfolio of brands that includes Honest Tea, illy issimo and Core Power.