An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
BevNET Live Winter 2014 is returning to the Loews Santa Monica Beach Hotel on December 8 and 9. As with previous events, it’s likely to sell out. If you are planning on attending, we highly recommend taking advantage of Early Registration, which is available for a limited time only.
2014 has been flying by, and BevNET Live Winter ’14 will be upon us in just five short months. NOW is the time to take advantage of early registration pricing and discounted hotel rooms.
As always, we have a room block at the Loews Santa Monica Beach Hotel for BevNET Live Winter. This room block, which is available ONLY for registered attendees, is limited…