Bai's CEO, Ben Weiss, has made it clear -- his stated goal is for Bai to become the next big, iconic brand. So what's next?
To improve the connection between brands and bloggers, BevNET Live will welcome Max Goldberg, the founder of the organic food blog Living Maxwell, to lead a breakout session on the best way to engage and enlist bloggers as members of your media army.
Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands' venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
There are just four days left of early registration pricing for BevNET Live Winter ’14. If you are planning to attend, now is the time to register and take advantage of significant savings.
BevNET Live Winter 2014 is returning to the Loews Santa Monica Beach Hotel on December 8 and 9. As with previous events, it's likely to sell out. If you are planning on attending, we highly recommend taking advantage of Early Registration, which is available for a limited time only.
Dr. Udani, the founder and CEO of Medicus Research, will be speaking to the main BevNET Live audience as a correspondent from the trenches of the regulatory battlefield to discuss best practices for a beverage industry that is becoming increasingly engaged in the same conflicts and discussions with the agencies that govern supplements and drugs.
Have you launched or extended a beverage brand in the past year? Take advantage of a one-of-a-kind opportunity to showcase your products to nearly 600 beverage industry professionals -- including investors, distributors and retailers -- as part of the “Sampling Bar” at our upcoming BevNET Live Winter ’14 event.
New Beverage Showdown, BevNET’s signature beverage brand competition, will return for an eighth edition, joining the agenda at the upcoming BevNET Live Winter ’14 conference. The contest is expected to offer perhaps the most talented line-up of entrepreneurs and promising brands since its debut in 2011. Think you’re brand has a shot to win it all? Now’s your chance to find out!
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
As always, we have a room block at the Loews Santa Monica Beach Hotel for BevNET Live Winter. This room block, which is available ONLY for registered attendees, is limited…