Initial Beverage School Chicago Lineup, Agenda Topics Posted

Held on April 10, Beverage School Chicago presents a unique opportunity for launch-focused beverage entrepreneurs to get an early understanding of the most important issues in the business.

The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.” The one-day event will take place from 1 p.m. to 6 p.m. at the Greenhouse Loft, 2545 West Diversey, Chicago, Ill.

Key agenda topics will include:

The Business — What creates a beverage entrepreneur

Formulation — Taking ideas from the brain to the bottle

Legalities — Requirements for labeling and basic regulatory frameworks for beverage

Distribution — Route to market and distribution methodology

Retailing — Channel Strategies in different stores

Funding — Basic money-raising options for beverage companies

Organization — Leadership and hiring, and getting advice from boards

The Launch — What should your first year look like?

Marketing — Social Media basics for beverage companies

Geography — Key accounts in Chicago and the Midwest

Initial speaker list (with more to come):

Eric Schnell, Founder, Metabrand (co-founder, Steaz; co-founder, I AM)

Justin Prochnow, Partner, Greenberg Traurig

Bill Sipper, Managing Partner, Cascadia Managing Brands (former sales and marketing executive with Nantucket Nectars, Naked Juice, Clearly Canadian)

Debbie Wildrick, Founder, Growing Innovative Brands (former CEO, Bazi; former beverage category director, 7-Eleven)

Brad Barnhorn, President, Barnhorn Growth Advisors (founder, Fantasia Juice Co.; advisor, Silverwood Capital Partners)

Lucy Rendler-Kaplan, Arkay Marketing & PR (former social media/PR/events director, O.N.E.)

Jeff Klinemen, Editor-in-chief, BevNET

John Craven, Founder & CEO, BevNET

Register through March 8 for only $299. Active members of BeverageSchool.com can save an additional $50 (details are on the signup page).

Register at https://www.bevnet.com/conference/register/bevschool.