Initial Beverage School Chicago Lineup, Agenda Topics Posted
March 7, 2013 by BevNET.com Staff
The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.” The one-day event will take place from 1 p.m. to 6 p.m. at the Greenhouse Loft, 2545 West Diversey, Chicago, Ill.
Key agenda topics will include:
The Business — What creates a beverage entrepreneur
Formulation — Taking ideas from the brain to the bottle
Legalities — Requirements for labeling and basic regulatory frameworks for beverage
Distribution — Route to market and distribution methodology
Retailing — Channel Strategies in different stores
Funding — Basic money-raising options for beverage companies
Organization — Leadership and hiring, and getting advice from boards
The Launch — What should your first year look like?
Marketing — Social Media basics for beverage companies
Geography — Key accounts in Chicago and the Midwest
Initial speaker list (with more to come):
Eric Schnell, Founder, Metabrand (co-founder, Steaz; co-founder, I AM)
Justin Prochnow, Partner, Greenberg Traurig
Bill Sipper, Managing Partner, Cascadia Managing Brands (former sales and marketing executive with Nantucket Nectars, Naked Juice, Clearly Canadian)
Debbie Wildrick, Founder, Growing Innovative Brands (former CEO, Bazi; former beverage category director, 7-Eleven)
Brad Barnhorn, President, Barnhorn Growth Advisors (founder, Fantasia Juice Co.; advisor, Silverwood Capital Partners)
Lucy Rendler-Kaplan, Arkay Marketing & PR (former social media/PR/events director, O.N.E.)
Jeff Klinemen, Editor-in-chief, BevNET
John Craven, Founder & CEO, BevNET
Register through March 8 for only $299. Active members of BeverageSchool.com can save an additional $50 (details are on the signup page).