Program

 

Time
Speaker
Topic

11:30 – 12:30
Registration and Networking Lunch

12:30 -12:40
John Craven
Founder
BevNET
Welcoming address and introductions, explanation of the purpose and method of Beverage School. (video footage)

12:40 -1:10
Eric Schnell
Founder
Metabrand
Your Year One: The life of the beverage entrepreneur and key decisions faced by a new company. (video footage)

1:10 – 1:40
Kate Ratliff
Technical Director
Flavorman
The process by which a product goes from idea to manufacturable liquid suitable for packaging. (video footage)

1:40 – 2:10
Justin Prochnow
Partner
Greenberg Traurig
Breakdown of the legal requirements for labeling and the basic regulatory framework overseeing the beverage category. (video footage)

2:10 – 2:40
Coffee Break

2:40 – 3:10
Bill Sipper
Managing Partner
Cascadia Managing Brands
Routes to market and distribution methodology. (video footage)

3:10 – 3:40
Debbie Wildrick
Founder
Growing Innovative Brands
Channel strategies and outlining different retail styles. (video footage)

3:40 – 4:10
Darrell Jursa
SVP, Practice Lead Emerging Media
Fleishman Hillard Chicago
Evaluation of online marketing tactics for beverage startups. (video footage)

4:10 – 4:30
Coffee Break

4:30 – 5:00
Brad Barnhorn
President
Barnhorn Growth Advisors
Framework of basic funding options for beverage startups. (video footage)

5:00 – 5:30
Neil Kimberley
Founder
Foods, Fluids and Beyond
Discussion of company leadership structure and setting up advisory boards. (video footage)

5:30 – 6:00
Leo Novosel (West Loop Beverages)
Scott Lerner (Solixir)
Katia Chiporukha (R.U.N. Enterprise)
Winning in Chicago and the Midwest: Ways that start-ups can introduce themselves in their home region. (video footage)

Details are subject to change, additional updates to follow.