Program

Beverage School San Francisco will take place from 10am to 5:45pm on Thursday, September 12.

The following is the preliminary agenda as of September 9 and is subject to change.

9:30am – 10:00am
Registration

10:00am – 10:30am
Neil Kimberley
Founder
Foods, Fluids & Beyond
What Is This Strange Land? A look at opportunity in the beverage industry from 20,000 feet.

10:30am – 11:10am
Eric Schnell
Founder & CEO
MetaBrand
The First Year Entrepreneur: From the dream drink to the professional beverage formulation.

11:10am – 11:50am
Bill Sipper
Managing Partner
Cascadia Managing Brands
Distribution: From brokerage to DSD & beyond

11:50am – 12:30pm
Debbie Wildrick
Director of Beverages & Snacks
MetaBrand
Understanding retail channels

12:30pm – 1:30pm
Lunch

1:30pm – 1:45pm
Suley Muratoglu
VP Marketing & Product Management
Tetra USA
Exploring Iterative Launch: A startup is not a smaller version of a large company

1:45pm – 2:00pm
Mateo Sluder
NorCal Cebador
Guayaki
The San Francisco Market

2:00pm – 2:30pm
Justin Prochnow
Shareholder
Greenberg Traurig
Legal requirements for new beverage companies

2:30pm – 3:00pm
Ian McLean
Founder & Creative Director
McLean Design
Positioning through branding & design

3:00pm – 3:30pm
David Burk
Partner, Digital and Integrated Marketing Lead, Americas
Fleishman Hillard Chicago
Your brand’s life, on-line

3:30pm – 4:00pm
Coffee Break

4:00pm – 4:30pm
Chris Fenster
CEO
Propeller Industries
Basic Company Structure: Understanding record keeping, forecasting, and what not to do

4:30pm – 5:00pm
Brent Knudsen/Janica Lane
Managing Partner/Partner
Partnership Capital Growth
Your Financing Life Cycle: From early to exit

5:00pm – 5:45pm
Early Financing Option Presentations

5:00pm – 5:10pm
Katie Fitzgerald
Senior Associate, Business Development
CircleUp
Crowdfunding

5:10pm – 5:20pm
Brad Barnhorn
President
Barnhorn Growth Advisors
From Investor to Advisor

5:20pm – 5:30pm
Brad Winegar
Angel Investor, Managing Director
Salt Creek Capital
Attracting the Angel Investor

5:30pm – 5:45pm
Katie Fitzgerald
Brent Knudsen/Janica Lane
Brad Barnhorn
Brad Winegar
Fundraising Panel