Bruce Nierenberg (BIN Sales & Mktg; Glaceau) to Speak on Broker Management

BevNET is delighted to announce that longtime food and beverage broker and investor Bruce Nierenberg will be joining the lineup for BevNET FBU Los Angeles, a full-day educational event for entrepreneurs on Sept. 11, 2014 at the Skirball Cultural Center.BruceNeirenberg

Nierenberg, a former Glaceau board member and the founder of B.I.N. Sales and Marketing, will speak on the basic routes to market for new and growing brands, particularly the process of deploying and incorporating sales brokers as part of a sales organization and how it relates to a company’s overall forecasting, budgeting, and promotional agendas.

At a time when entrepreneurs are hard-pressed to figure out the best way to combine consumer outreach with building a retail footprint, Nierenberg offers a unique background, having been a broker and also having grown and sold his own consumer product company, Mediterranean Organic. This experience, combined with the insights he has gained from investing in and advising CPG companies, allows Nierenberg to offer entrepreneurs advice on expectations for broker networks, challenges with regard to accountability and attention, and ways to provide marketing support to those networks without breaking the bank.

Nierenberg’s discussion will also be informed by his deep background in CPG investing and work with startups as both a broker and as an advisor, offering entrepreneurs ideas about how their overall route to market plan can affect their ability to attract investors and grow the business.

About Bruce Nierenberg

Bruce began his food career in the mid 1970s selling organic cookies, brownies, and desserts to natural and specialty food stores in the New York City area, including Bloomingdales. In 1984, a decade later, he founded B.I.N. Sales and Marketing Inc., represented everyone from major natural product companies to start-up brands including Amy’s, Green & Blacks, Health Valley, Organic Valley, Newman’s Own and quickly becoming the leading natural products sales & marketing agency on the East Coast. In 2006, B.I.N. was purchased by Advantage Sales and Marketing, a leading national sales and marketing Company based in Irvine, California. In addition to B.I.N. Sales and Marketing Inc., Bruce also co-founded Organic Brands LLC, in 1998. Organic Brands developed the Mediterranean Organic brand, a line of certified organic specialty food products. In 2007, Organic Brands was purchased by United Natural Foods (NYSE: UNFI), the leading distributor of natural products in the U.S.

Bruce was a founding, mentor, investor, board member and Chairman of the Compensation committee, for Glaceau Vitamin Water. Currently, he advises many consumer product Companies and private equity funds including 2X Partners, specializing in the green, natural and organic sectors. Actively involved with City Harvest, the original charitable food rescue organization in New York City, Bruce resides in New York City with his wife and two children.

Alongside panelists and speaker presentations, FBU will also feature several networking opportunities for attendees to meet with speakers, BevNET’s own experts, and the system of retailers, distributors, investors and suppliers that form the primary contacts of the food and beverage entrepreneur.

Early registration for the event is now open.

REGISTER FOR BEVNET FBU LA

Discounts are available for active BevNETFBU.com subscribers. To learn more about this opportunity, please contact Jon Landis at (617) 231-8834 or jlandis@bevnet.com

Sponsorship opportunities are still open for FBU Los Angeles 2014. Interested parties should contact John McKenna at (617) 231-8825 or jmckenna@bevnet.com

About BevNET Food and Beverage University (FBU)

FBU is an expansion of the educational platform that BevNET first formed via Beverage School, a business development series that it has run for the benefit of new beverage entrepreneurs and their employees since 2009. BevNET’s track record in providing relevant business development content is evident through its video subscription service at Food & Beverage University (www.BevNETFBU.com), a collection of focused interviews with CPG experts that offer insight into all levels of strategy for food and beverage product entrepreneurs.