BevNET Live: Hershey Company Global Innovation Strategy Director Neil Kimberley to Present
April 9, 2012 by Jeffrey Klineman
BevNET is pleased to announce that it will feature a presentation from experienced beverage strategist Neil Kimberley designed to help beverage companies consider launch paths in innovative spaces during the upcoming BevNET Live event on June 4 and 5 in Manhattan. Using many well-known brand examples, Kimberley’s presentation will look at the key life cycle points, and the critical decisions, that have created successful new beverage brands.
Kimberley, who has worked on the strategic and portfolio building side of organizations like Cadbury Schweppes and now Hershey, also has extensive marketing experience and spent time prior to joining the chocolate giant advising multiple beverage startups.
About Neil Kimberley
Kimberley began his beverage career with Triarc Beverages, first as Brand Manager on RC Cola, and subsequently as Brand Director of Snapple during the brand’s expansion of the late 1990s. After Cadbury’s acquisition of the New Age beverage pioneer, Neil became VP of Strategy for North American Beverage business. After leaving Cadbury in 2008, he spent time as a consultant working with a diverse set of startup beverage brands including Runa Guayusa and Whynatte Latte. In 2012 he moved to Hershey to work on strategic development for the business.
About BevNET Live
BevNET Live’s June 2012 New York City event will be held at the Metropolitan Pavilion in Manhattan on June 4 and 5. Early Bird tickets are available through April 15. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry.