BevNET Announces First-of-its-kind “New Beverage Showdown” Competition at BevNET Live Summer 11; Sponsored by VEB
WATERTOWN, MA – An exciting competition at this summer’s BevNET Live in Manhattan will allow one new beverage brand to win $5,000 in cash – as well as gain valuable exposure and advice – as part of the New Beverage Showdown, a two-day live product and plan review debuting at this summer’s BevNET Live in Manhattan.…Read more »Comment Count
Coming off a year in which both Vita Coco in particular and Coconut Water in general have seen massivegrowth, it is apparent that the category is fast moving into an established space in the beverage cooler. As the first entrepreneur to speak at this year’s BevNET Live in Manhattan, Vita Coco President Michael Kirban will take some time to reflect on the challenges a growing brand must face as it begins to achieve liftoff with distributors, retailers, and consumers.…Read more »Comment Count
BevNET Live’s first day will end with a presentation by Karin Rotem, Ph.D., the Senior Director of R&D Strategy in PepsiCo’s Global Beverage business. Dr. Rotem will be speaking on the successful implementation of innovation into brand building, with a focus on the key characteristics of innovations that allow them to be adapted into successful beverage brands.…Read more »Comment Count
The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in his stores.
Ross Widmoyer, who has recently added entrepreneurial brands like ZICO and Adina to Target Stores nationwide, will provide an experienced look at the ways brands can manage the transition to large-scale retailing operations. Widmoyer’s talk will lend insight not just into the Target system, but also provide a framework for discussing the kinds of supply, marketing and product development challenges that brands entering new retailing channels will encounter.…
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days.
But with just two days left in the discounted early registration period, it makes sense to review the speakers who have already committed — from entrepreneurs like Nantucket Nectars’ Tom First and Bolthouse Farms’ Brian Reese to distribution experts like Ken Sadowsky of NIDA and Gerry Martin of Polar Beverages, along with investors, suppliers, and many others, the program is shaping up to offer an epic range of learning and networking opportunities.…
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based products made by Lifeway Foods more than doubled, from $27 million to $58 million, and the company is expected to continue its torrid growth through the next year and beyond.…Read more »Comment Count
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide glaceau and Vita Coco through the investment process. All will be featured on panels and in presentations during the two day event, which takes place on June 6 and 7 at the Sheraton Tower in New York City.…Read more »Comment Count
We’re pleased to announce that registration is now open for BevNET Live Summer 11, which will be held June 6 & 7, 2011 at the Sheraton Tower in NYC.
As with our past events, which have all sold out, we expect demand to be extremely high for our Summer event. Therefore, we encourage you to register now to secure your space. Plus, you’ll be able to save over $200 with our early registration pricing.
Register Now >>…