BevNET Live will offer an exploration of the river of innovation that has flowed from AriZona Beverages for the past 25 years when company co-founder Don Vultaggio takes the stage for a rare live interview on Tuesday, June 4.
Mr. Vultaggio, who has been the Chairman of AriZona since its founding in 1992, remains the driving force behind the company’s sales and marketing efforts. In the past five years, the company has drastically increased its sales volume through new products like its Arnold Palmer line, while maintaining its leadership position in its core iced tea brands, which it has held for more than a decade. Before that, he and partner John Ferolito built one of the largest beer distributorships in New York, as well as two successful malt liquor brands.
AriZona is currently one of the largest independent beverage brands in the U.S., with product lines covering coffee, energy drinks, juice drinks, shots, powdered beverages, and organics. Many of the ingredients currently in use by functional beverage companies were first introduced to the public in drink form by AriZona. The company’s independent sales network is one of the strongest in the country, and remains so despite deals that have put other companies in alignment with large strategic distribution organizations.
This interview with Mr. Vultaggio will offer a look at the rise of AriZona in the New York region and its rapid ascent into a national brand. He will speak with BevNET about innovation, the future of the beverage business, and the keys to establishing and motivating both a sales force and an ever-growing set of consumers.
About the AriZona Beverage Co.
Founded in Brooklyn, NY in 1992, Arizona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no-frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona Instagram: DrinkAriZona
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