BevNET Live Final Agenda Posted
May 30, 2013 by Jeffrey Klineman
Barring any kind of last-minute madness, we’re happy to present the final agenda for BevNET Live in New York on June 4 and 5. Note that there are some exciting — if under-publicized — panels that we’re featuring.
Check ‘em out: Tuesday afternoon features “The Momentum Moment — Brands on the Move” — a discussion with the founders of three of the most interesting brands around — SUJA’s Jeff Church, Ben Weiss of BAI and Chris Campbell of Chameleon Cold Brew.
And Wednesday morning, attendees will hear from three marketing experts who are there to discuss strategies for entrepreneurial beverage companies to build a critical mass of dedicated customers. The panel discussion “Reaching Your Core Consumer” will put Vanessa Walker, Sr. Director, Strategic Brand Management at National Beverage Corp., Greg Fleishman, EVP Marketing at Sambazon, and Olivier Sonnois, the CEO of Brands Within Reach front-and-center to talk about ways that they have been able to seek out and activate influential brand advocates to increase awareness and drive sales.